Quick shortcuts
Quickstart Guide
Get up to speed in minutes.
Create your first link
Destination, slug, UTMs, QR, and tracking, step by step.
Custom domains
Connect and verify a domain or subdomain.
Event tracking
Track user actions and conversions with the ShortPen Pixel.
Analytics overview
Dashboard, filters, and segmentations.
Import / Export & Migration
CSV import and migrations from other platforms.
Recommended path (5 steps)
Create your organization and workspace
Set the base structure and invite collaborators.Go to: Organization • Workspaces • Roles & permissions
Add your branded domain
Install the Pixel (optional but recommended)
Install the snippet or the Shopify app to track events and conversions.Go to: Install Pixel • Define events
Create your first link
Set destination, readable slug, UTMs, and (if needed) a dynamic QR.Go to: Create link • UTM parameters • QR codes
Analyze and share results
Read clicks/scans and conversions; filter by folders/tags; share reports.Go to: Link analytics • Workspace analytics • Reporting
Choose your role
- Marketer & Growth
- Agencies
- E-commerce
- Developers
Get practical playbooks to launch, measure, and optimize campaigns.
- UTM naming conventions How to structure, govern, and scale UTMs: UTM overview and Add UTMs to links.
- Attribution: events & conversions Connect clicks/scans to outcomes: Events & conversions (concepts), Enable tracking on links, and Pixel verification.
- Campaign dashboard Segment by folders/tags and read outcomes: Workspace metrics, Workspace segmentation, and Share analytics.