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Short answer: The ShortPen Pixel is a lightweight tracking script that connects what happens after a click, like signups, purchases, or form submissions, to your ShortPen analytics. Installing it allows you to see the real impact of your campaigns. You’ll create a Pixel, add it to your site or platform using one of the supported methods, verify that it’s active, and then define the events you want to track.

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What the ShortPen Pixel does

The Pixel extends ShortPen’s analytics beyond link clicks. Once installed, it lets you track conversions and custom events on your website. Examples include:
  • Someone completing a purchase
  • A visitor signing up for your newsletter
  • A lead submitting a contact form
By sending these events back to ShortPen, you can measure how each link or campaign contributes to your goals. This closes the loop between click and conversion, giving you deeper visibility into ROI.
In short: Click data shows who engaged. Pixel data shows who converted.
Learn more: What is the ShortPen Pixel

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Before you start

To install and activate the ShortPen Pixel, you’ll need:
  • Have “Admin” permissions in the organization.
  • Access to edit your website or connect an integration (CMS, ecommerce platform, or tag manager).
Installing the Pixel does not require a custom domain. You can add it at any stage of your setup.

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How the installation works

All installation methods (manual, integrations, or plugins) achieve the same thing: adding the ShortPen Pixel script to your site so it loads whenever a visitor interacts with your pages. Here’s how the process works at a high level:
1

Create your Pixel in ShortPen

In Settings → Organization → Pixels, click Create Pixel. Give it a name, choose which workspaces can use it, and add your allowed domains.
Learn more: How to create the ShortPen Pixel
2

Install the Pixel using your preferred method

Manual Installation

Add the ShortPen Pixel snippet directly to your website’s HTML or tag manager.

Shopify Installation

Add the ShortPen Pixel through Shopify App and start tracking conversions instantly.
3

Verify installation

Once deployed, go to the Verify installation panel in ShortPen and paste a page URL where the Pixel is active. You’ll see an instant confirmation when it’s detected.
Tip: You can always change or add installation methods later without losing data.

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How verification works

ShortPen automatically checks for Pixels on the domains you’ve added.
However, you can also trigger a manual verification directly from your dashboard:
  1. Go to Settings → Organization → Pixels and find your Pixel.
  2. Click the icon to open installation options.
  3. In the dialog, select the installation type you used.
  4. Scroll to Verify installation, paste the public URL of a page where the Pixel is active, and click Verify installation.
  5. On success, you’ll see a confirmation. The Pixel’s Last activity updates with a green status dot and timestamp.
Learn more: How to confirm your ShortPen Pixel is working

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Best practices

  • Install early: Add the Pixel before launching campaigns so you don’t miss conversions.
  • Keep it single: Use only one Pixel per workspace to avoid duplicate data.
  • Plan your events: Start with a few meaningful actions and expand later.
  • Use production URLs: Always verify on live pages, not staging or preview environments.
  • Keep domains updated: Add every host that should be tracked under “Allowed domains.”

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FAQ

No, you can install it anytime. A custom domain is optional for branded links.
Yes, just list all your allowed domains when you create or edit the Pixel.
Conversions appear in Link Analytics and Workspace Analytics views once your Pixel and events are verified.
Yes, pick the guide that matches your setup.