Before you start
- Event tracking is enabled on the link and at least one event exists in your workspace. Conversions require the ShortPen Pixel. Events start tracking from creation onward (not retroactive).
How to view conversions for one link: Steps
Open Link Analytics
From Links, open your link → Analytics.Link-Level Analytics include clicks, scans, and events/conversions for that specific URL.
Check totals and trends (Overview)
In Overview, read the time chart. You can overlay metrics (e.g., clicks + newsletter signups) and hover to see exact values for the selected period.
See per-event results (Event tracking)
Open Event tracking to view a table of all events tied to the link with Event, Count, and %CR (conversion rate based on clicks/scans).
Inspect individual conversions (Real-Time Events)
In the same page, Real-Time Events lists each event as it occurs: event name, anonymized user ID, source, country, device, date/time.
Find where conversions came from (Sources)
In Sources for that link, set the Event/Conversion filter to the conversion you care about.Switch Domain / URL tabs and use Show more to identify which sites or exact campaign URLs drove conversions.Combine with Country / Device / Browser / Platform / Timeframe for deeper slices.
Analytics update in near real time. A short delay before totals appear is normal.
FAQ
Where do I see one conversion at a time
Where do I see one conversion at a time
In Real-Time Events on the link’s Event tracking page. Each row is a single conversion occurrence.
How do I change the date range
How do I change the date range
Use the Timeframe control (and other filters) in Link Analytics to focus on your desired period.
What counts as a “conversion” in ShortPen
What counts as a “conversion” in ShortPen
A conversion is just an event that represents a business goal (e.g., purchase, signup). Track them via the Pixel.