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Short answer: The official Shopify app installs the ShortPen Pixel for you and starts tracking key ecommerce events (like Add to Cart, Checkout, and Purchase) automatically, so you can see conversions tied to your links without writing code.
Go to the Shopify Shortpen App

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What the Shopify integration is?

It’s a native app that connects your Shopify store to ShortPen. When installed, it automatically adds the ShortPen pixel to your store. From that moment, ShortPen can record standard e-commerce events (Add to Cart, Checkout, Purchase) and show them in your dashboards.
If you’re looking for the step-by-step install, follow this guide instead: How to install the ShortPen Pixel with the Shopify App.

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Why use it?

  • No code required: the app handles the pixel install.
  • Immediate value: Add to Cart, Checkout, and Purchase start tracking out of the box.
  • Clean attribution: map clicks on your links to store actions you care about.

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How it works?

  1. You install the Shopify app (see the install guide).
  2. The app places the ShortPen pixel in your store.
  3. Shoppers interact with your store → the pixel fires e-commerce events (Add to Cart, Checkout, Purchase).
  4. Events appear in ShortPen under Events/Conversions and in Analytics at link or workspace level.

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What the app tracks automatically

  • Add to Cart: Track when items are added to the cart.
  • Initiate Checkout: Track when checkout is initiated
  • Purchase: Track completed purchases
  • View Content: Track product page views
  • Page View: Track when users view a page
  • Search: Track when users search for something
No extra setup is required for these standard e-commerce events.

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How to customize which events are tracked

After installing the Shopify app, ShortPen automatically tracks a default set of e-commerce events (Add to Cart, Checkout, Purchase, etc.). To modify or disable events installed via the Shopify app:
  • In your Shopify Admin, go to Apps → ShortPen → Settings → Events.
  • Toggle Active / Inactive for events like Add to Cart, Initiate Checkout, Purchase, etc.
Note: App-managed Shopify events are controlled from the Shopify app settings, not from ShortPen → Event.
You can always create custom events using the standard methods available (e.g., through URL-Triggered or Code-Triggered events).

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FAQ

No. The Shopify app installs the ShortPen pixel for you.
In Link Analytics (per-link) and General Analytics (workspace-wide).
No, not for the Shopify app installation. API keys are for programmatic use.
Learn more: What APIs are (and what they can do)