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Short answer: Open your link in ShortPen (new or existing), expand UTM Parameters, fill in the UTM fields (source, medium, campaign, term, content), preview the final URL, then Save.
1

Go to Links → New Link

Enter the Destination URL and choose your domain and slug.
Learn more: How to create a link in ShortPen
2

Open “UTM Parameters”

Toggle the section to expose standard UTM fields.
3

Fill core UTMs

  • utm_source (e.g., newsletter, facebook)
  • utm_medium (e.g., email, cpc)
  • utm_campaign (e.g., spring_launch)
  • Optional: utm_term, utm_content for keywords/variants
4

Preview the final URL

Check for duplicates or typos.
5

Create Link

Your URL is now ready to share.Analytics will attribute traffic using the UTMs you set.
See also: Overview of ShortPen Analytics
  1. Open Links → select your link → Edit.
  2. Expand UTM & Parameters.
  3. Update any UTM parameters.
  4. Save. Future visits use the new parameters immediately. Existing historical analytics remain unchanged.
Learn more: How to edit an existing link in ShortPen

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FAQ

No. Past clicks keep their original values; new clicks use the updated parameters.
Learn more: Overview of ShortPen Analytics
Yes. Add any custom key–value pairs you need (e.g., ref=partner) directly at the end of your destination URL, even without UTM fields.
No. Start with source, medium, campaign. Add term/content only when helpful.
Yes, the parameters remain in the destination URL on scan.
Learn more: What is a QR Code in ShortPen and how to use it?