Short answer: Open your link in ShortPen (new or existing), expand UTM Parameters, fill in the UTM fields (source, medium, campaign, term, content), preview the final URL, then Save.Documentation Index
Fetch the complete documentation index at: https://shortpen.com/docs/llms.txt
Use this file to discover all available pages before exploring further.
Add UTMs when creating a new link
Go to Links → New Link
Enter the Destination URL and choose your domain and slug.
Learn more: How to create a link in ShortPen
Fill core UTMs
- utm_source (e.g.,
newsletter,facebook) - utm_medium (e.g.,
email,cpc) - utm_campaign (e.g.,
spring_launch) - Optional: utm_term, utm_content for keywords/variants
Create Link
Your URL is now ready to share.Analytics will attribute traffic using the UTMs you set.
See also: Overview of ShortPen Analytics
Add or edit UTMs on an existing link
- Open Links → select your link → Edit.
- Expand UTM & Parameters.
- Update any UTM parameters.
- Save. Future visits use the new parameters immediately. Existing historical analytics remain unchanged.
Learn more: How to edit an existing link in ShortPen
FAQ
I changed UTMs, will past data change
I changed UTMs, will past data change
No. Past clicks keep their original values; new clicks use the updated parameters.
Learn more: Overview of ShortPen Analytics
Can I add parameters without UTMs
Can I add parameters without UTMs
Yes. Add any custom key–value pairs you need (e.g., ref=partner) directly at the end of your destination URL, even without UTM fields.
Do I need all five UTM fields
Do I need all five UTM fields
No. Start with source, medium, campaign. Add term/content only when helpful.
Do UTMs work with QR codes
Do UTMs work with QR codes
Yes, the parameters remain in the destination URL on scan.
Learn more: What is a QR Code in ShortPen and how to use it?