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Short answer: Folders are containers inside a workspace that group your links by campaign, client, team, or project.
Each link belongs to one folder.

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What a Folder is (and is not)

A folder is a simple container that helps you group links, (e.g., “Client A” or “Q4 Launch.”) Moving a link to another folder doesn’t change how it works, it only helps you stay organized and find things faster. Each link can belong to just one folder at a time, ensuring ownership and structure.
See also: How to create and manage folders in ShortPen

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Why folders matter

  1. Ownership & context. Keep client/brand or campaign boundaries clear.
  2. Findability. Filter link lists by folder to locate assets quickly in large libraries.
  3. Consistent reporting language. Shallow, well-named folders make team reporting easier. Pair with tags for deep comparisons.

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Folders vs. Tags

  • Folders = hierarchical “home” (one per link) → great for ownership, teams, projects.
  • Tags = flexible labels (many per link) → great for channels, audiences, creatives, objectives.
Common pattern:
  • Folder = Client/Project
  • Tags = Channel, Audience, Campaign.
Learn more: How Tags work in ShortPen

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Where folders show up

  • Link library. Filter by folder to browse just that campaign or client.
  • Reporting context. Many teams compare performance by folder for a campaign or client roll-up.

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Light best practices

  • Keep the structure shallow (e.g., “Client – Campaign”), then rely on tags for finer slicing.
  • Name for clarity, not cleverness (align with your UTM taxonomy and project names).
  • Use bulk actions to re-home many links (e.g., archiving at campaign end).

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FAQ

The links are preserved and simply become unassigned. Nothing breaks.