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Short answer: A ShortPen link is a branded URL you share (made of domain + slug) that redirects to a destination URL. It’s an object you can organize, track, and extend with UTMs, QR codes, and other options.

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Why it matters

  • Clean, on-brand links improve trust and clicks.
  • Each link can carry UTMs and connect to a QR code, so you can see performance from click/scan to conversion.
  • Destination URL. The long URL where users ultimately land. (Example: https://www.example.com/landing?ref=summer)
  • Shortened URL. The domain + slug that you share (e.g., go.brand.com/summer-sale). The slug is unique per domain. Changing the domain or slug creates a new public link.
  • Title. An internal name that appears in lists and analytics to help your team find and report on the link later.
In ShortPen, a link is more than a redirect → Components of a ShortPen Link When you create or edit a link, you’ll see these fields:
  1. Destination URL: paste your long URL.
  2. Shortened URL: pick a domain (default or custom) and set a slug.
  3. Title: add a clear internal label.
  4. (Optional) Folder / Tags, UTMs, QR, Custom share preview, Password, and more advanced settings.
Learn more: How to create a Link in ShortPen

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Important behaviors you should know

  • Editing the destination URL keeps analytics on the same link. If the campaign fundamentally changes, duplicate the link for clean reporting.
  • Changing the domain or slug creates a new public URL. The previous link stops working and, if it was using the default domain shr.pn, that slug becomes available again. Make sure you update every place where you shared/printed the old URL or QR, because it won’t behave like before. Analytics stay on the link.
  • UTM parameters travel in the destination URL and are stored with clicks/conversions for attribution.
  • QR Codes are tied to a link’s URL (domain + slug). Changing destination is safe, our QR are dyamics.

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FAQ

No. The title is internal. Readers only see the link.
Analytics continue on the same link. For clean reporting on a completely different landing page, create a new link.
No. Changing slug or domain makes the previous link stop working. If the link was on shr.pn, the old slug becomes free. Update all placements/QRs. Analytics are not deleted.