Who ShortPen is for: Use Cases by Audience

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Marketers (Growth & Performance)

Typical jobs-to-be-done

• Brand links and track campaign clicks & scans by source, device, and country.
• Attribute conversions (sign-ups, purchases) with events connected to your links.
• Slice performance by folders (campaigns) and tags (channels, audience).

Features to lean on

• UTMs, tags, and folders for clean reporting.
• Analytics for micro vs. macro views.
• Events (Pixel) for post-click outcomes, triggered by URL or code.

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Agencies (Multi-Client Operations)

Typical jobs-to-be-done

• Keep clients’ links and analytics separated by workspace.
• Give granular access to collaborators and clients.
• Produce workspace-wide reports and exports.

Features to lean on

• Organizations & Workspaces to isolate brands/clients.
• Roles & permissions (Owner/Admin/User).
• Folders/Tags for per-client structure + cross-campaign filters.

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E-Commerce Stores

Typical jobs-to-be-done

• Install Pixel and auto-track key e-commerce events (Add to Cart, Checkout, Purchase).
• Measure campaign → purchase attribution across channels.
• Use QR codes on packaging or inserts to drive traffic and track scans.

Features to lean on

• Shopify integration for automated pixel install & events.
• Dynamic QR linked to product or promo pages.
• Workspace analytics segmentated by folder/tag.

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SaaS & Developer Teams

Typical jobs-to-be-done

• Automate link creation and send events programmatically.
• Build workflows with Zapier, Make, etc., and webhooks.
• Retrieve analytics for internal dashboards (paid plans).

Features to lean on

• API (read/write keys) and webhooks on paid plans.
• Integrated apps actions/triggers (e.g., Shorten URL, Generate QR, New Event).

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Creators & Newsletters

Typical jobs-to-be-done

• Use branded domains for trust and better deliverability.
• Track clicks by source/device and which posts drive signups.
• Share QR codes in printed collateral for offline → online attribution.

Features to lean on

• Custom domains, share previews, password-protected links (where needed).
• Link analytics + events for newsletter conversions.

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Offline Campaigns (Events, Print, OOH)

Typical jobs-to-be-done

• Deploy dynamic, branded QR codes on posters, packaging, booths.
• Track scans, countries, devices and follow-through conversions.
• Iterate destinations without reprinting (dynamic QR).

Features to lean on

• Dynamic QR, folders per campaign, tags per channel/venue.
• Workspace analytics to compare campaigns.

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Regulated & Enterprise Teams

Typical jobs-to-be-done

• Operate under GDPR + EU-only hosting requirements.
• Maintain data separation across brands/units.
• Minimize personal data (pseudonymized analytics).

Features to lean on

• EU-hosted, GDPR-compliant analytics with no PII stored.
• Role-based access and workspaces for least-privilege data access.

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Quick recommendations by audience