Before you start
- Your key actions are defined as events (e.g., signup, purchase) and the ShortPen Pixel is installed. Events start tracking from creation onward (not retroactive).
- Event tracking is enabled on the links you want to attribute conversions to.
How to view conversion analytics within workspaces: Steps
Open Workspace Analytics
Go to Analytics to access the global dashboard that aggregates data across all links in the workspace, including conversions.
Open Event Tracking
In the workspace view, open Event Tracking to see each tracked event with Event type, Count, and Conversion Rate (%CR).This is the central table for workspace-wide conversions.
Segment your data
Use Workspace filters to focus analysis: Link, Folder, Tag, Domain, plus Event, Country, Device, etc.Combine multiple filters (e.g., Folder: Q4 Campaign + Country: US + Device: Mobile).
Learn more: How to segment ShortPen data by folders and tags
Use breakdown tabs
Open Sources (Domain/URL), Countries, Devices, Browsers, Platforms, Languages, and Timeframe to understand which segments are driving conversions.Click Show more in any table to expand.
FAQ
Can I compare conversions by Tag or Folder
Can I compare conversions by Tag or Folder
Where do I see conversion rate
Where do I see conversion rate
In Event Tracking, each event shows %CR next to its count.
Do Real-Time Events change totals immediately
Do Real-Time Events change totals immediately
Not immediately. They’re visible live but don’t affect aggregated counts until processed.
Do I need event tracking on every link
Do I need event tracking on every link
Only on links where you want to attribute conversions. Toggle Enable Tracking Events when creating/editing a link.