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What you can do with ShortPen

  • Create links on your branded domain and generate QR codes for print and in-store.
  • Append UTM parameters consistently for accurate attribution.
  • Track clicks/scans automatically and conversions via events you define.
  • Analyze result at link or workspace level, with filters for tags, folders, devices, countries, sources, and more.
  • Automate workflows via integrations or the API.

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Why ShortPen exists (and why teams use it)

  • Own your brand. Use your custom domain for every link and QR code to build trust and improve deliverability.
  • Measure what matters. Get click, scan, and conversion insights at the link and workspace level.
  • Tie clicks to outcomes. Add UTM parameters and event tracking to see which channels and creatives drive results.
  • Move fast together. Separate clients or projects into Workspaces, control access with roles & permissions, and keep links tidy with folders and tags
  • Automate & integrate. Connect Shopify, Zapier, Make, and other third-party apps, or use the API to create links, send events, and export data at scale.
ShortPen helps marketers, founders, and teams turn links into attribution-ready data, without messy spreadsheets or fragmented tools.

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Who benefits

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Marketers & Growth Teams

  • Standardize UTMs, compare channels (paid, social, email), and prove ROI with conversion tracking.
  • Use tags/folders to segment campaigns and produce clean reports.
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Agencies & Consultants

  • Keep each client in its own workspace with isolated analytics and permissions.
  • Share read-only analytics via public links or exports when needed.
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E-commerce & SaaS Teams

  • Connect the ShortPen Pixel and track signups, trials, purchases, and other events—manually or via the Shopify app.
  • Compare campaigns across countries/devices to optimize spend.
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Creators & Newsletters

  • Use custom domains for higher trust and deliverability.
  • Control social share previews for better CTR.
  • Track subscriber actions post-click via events and analyze engagement.
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Offline Campaigns (events, packaging, POS)

  • Generate dynamic QR codes, customize them, and track scans alongside online conversions.
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How ShortPen fits into your workflow

  1. Create a link or QR code in your workspace.
  2. Distribute across ads, email, social, or print.
  3. Track clicks/scans automatically.
  4. Record events (e.g., signup, checkout) via the Pixel.
  5. Analyze at link or workspace level and iterate.
Keep one Organization per company and separate projects/clients into Workspaces for clean data and permissions.

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What you can do next

Quickstart Guide

Step-by-step setup to start using ShortPen in minutes.

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FAQ

No. Everything is available in the web app. Developers can also use the API and integrations (API on paid plans).
Yes, use Workspaces for isolation. Then organize with folders and tags for reporting.