go.yourbrand.com/typo) is automatically sent to a page you choose instead of seeing an error page.
What is a “custom 404 redirect”?
A 404 is the standard “page not found” response. On a connected domain, it happens when someone opens a slug that doesn’t match any of your links, for example a mistyped, deleted, or expired short link. A custom 404 redirect lets you decide where those visitors land instead of hitting a generic “link not found” page.Why set it?
Mistyped, deleted, and expired links are unavoidable. A 404 redirect avoids dead-ends: instead of an error page, visitors land on your homepage, a hub page, or a campaign page.In ShortPen, this is an optional setting per connected domain. Your domain must be connected and Active/verified before you can edit its settings.If you don’t set one, visitors who open a non-existing link see ShortPen’s default “link not found” page.
How to set the custom 404 redirect: Steps
Open Domains
In ShortPen, go to Settings → Organization → Domains. (This is where connected domains are listed.)
Enter the destination
In 404 redirect (optional), paste the full URL where visitors should land when they open a link that doesn’t exist, e.g.
https://yourbrand.com or https://yourbrand.com/links.Root domain redirect vs. 404 redirect
These two settings cover different situations:- Root domain redirect is used when someone visits your domain without any slug (e.g.,
go.yourbrand.com). - 404 redirect is used when someone opens a domain link with a slug that doesn’t exist (e.g.,
go.yourbrand.com/typo).
Learn more: How to set a root domain redirect