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Short answer: Tags in ShortPen are labels you can attach to your links to organize them by campaigns, channels, audiences, or any category that matters to you. Unlike folders (which are one per link), you can apply multiple tags to a single link, giving you flexible ways to filter, compare, and report on performance across your workspace. Think of tags as multi-dimensional labels that help you slice and understand your data across campaigns, clients, and channels.

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What a tag is (and why it matters)

A tag is a descriptive keyword that helps categorize links beyond their folder. Tags are lightweight and flexible, perfect for grouping links by:
  • Channel (e.g., Email, Instagram, LinkedIn)
  • Audience (e.g., New Users, Returning Customers)
  • Campaign (e.g., Summer Sale, Black Friday)
  • Goal (e.g., Lead Gen, Awareness, Retargeting)
You can add, edit, or remove tags anytime without affecting your links or URLs.
Learn more: How to create and manage tags in ShortPen

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Tags vs. Folders

  • Folders are hierarchical “homes” (one per link). Ideal for ownership, teams, and projects.
  • Tags are flexible labels (many per link). Great for channels, audiences, creatives, or objectives.
Common pattern:
  • Folder = Client or Project
  • Tags = Channel, Audience, Campaign
Learn more: How folders work in ShortPen

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How tags help in reporting and analytics

Tags become extremely useful when exploring analytics and workspace reports. You can use them to:
  1. Segment insights. View link performance by campaign, audience, or source tag.
  2. Compare groups. Quickly check which tag group drives higher clicks or conversions.
  3. Filter analytics views. In Workspace Analytics, apply tag filters to isolate specific campaign sets.

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Best practices

  • Keep naming consistent. Use short, readable tags (instagram, newsletter, black-friday).
  • Define a standard taxonomy for your team or clients (e.g., Channel, Campaign, Audience).
  • Avoid duplicates. Standardize capitalization and spelling.
  • Review tags periodically to clean up unused ones.
  • Combine tags with folders for a strong two-layer system.

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Examples

  • Marketing team Folders = “Brand Campaigns,” Tags = spring-launch, social, retargeting.
  • Agency Each client workspace has folders for projects, with tags like email, instagram, ad-campaign.
  • Creator One workspace, one folder per platform, tags for content type (video, promo, affiliate).

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FAQ

Yes. In Workspace Analytics, you can use tags to segment and compare link performance.
See Workspace Analytics Overview for details.