Before you start
- You’ve already created a link and enabled the QR Code for it.
- Avoid changing domain or slug after printing QR codes. If you do, you must re-download and replace printed assets.
Where you can download the QR in ShortPen
- Right after creating the link: the success dialog shows the link and SVG / PNG buttons.
- From the link details page: select the link, click the QR icon → Preview QR code → Download.
Which file format to use (SVG vs PNG)
- SVG Best for print (posters, packaging, signage) and design tools (Figma, Illustrator, InDesign). Scales perfectly, stays crisp.
- PNG Good for presentations, docs, and web. If you’ll print, choose a sufficiently high pixel size.
Note on branding changes: Adjusting colors or adding a logo affects new downloads only. The encoded URL stays the same, so existing prints still scan, re-download if you need visual consistency.
Learn more: Best practices for QR Codes in offline campaigns
Embedding your QR code in print and digital
Print & packaging (recommended: SVG)
- Download SVG.
- Place it in your layout and keep the quiet zone (white margin) intact, don’t crop.
- Maintain high contrast (dark code on a light background).
- Export your print PDF as usual.
Presentations, docs, and web images (PNG)
- Download PNG.
- Insert the image at a comfortable size. Verify it scans from typical viewing distance.
- For responsive web pages, avoid CSS that distorts the image (keep aspect ratio 1:1).
With a centered logo
Upload an organization logo or a custom logo in the QR settings, preview, then download. Keep legibility first, reduce logo size if scanning suffers.Track scans and performance
- View QR Scans and related metrics in Link analytics.
- To track post-scan actions (signups, purchases), enable tracking events on the link and install the ShortPen Pixel. Then analyze conversions.
FAQ
Where do I find the QR after creating a link
Where do I find the QR after creating a link
In the success dialog (immediately after creation) or later from the link’s QR preview → Download.
Can I recolor or add a logo
Can I recolor or add a logo
Yes. Change colors or add an org/custom logo in the QR settings, preview, then download. Prioritize legibility. Retest after brand changes.
Do I need to regenerate the QR when I edit the destination page
Do I need to regenerate the QR when I edit the destination page
No. Destination URL changes keep the same link. But if you change the slug or domain, download a new QR and replace assets.