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Short answer: ShortPen analytics turn your links and QR codes into actionable insight. You can analyze a single link to see engagement and audience details, or look across a workspace to compare campaigns by folder or tag. Add events and conversions via the ShortPen Pixel to connect traffic to business outcomes.
Use Link Analytics for one URL. Use Workspace Analytics to spot trends across many links and group by folders/tags.
Tip: Advanced analytics (full datasets, filtering/segmentation, analytics history over 30 days) are available on paid plans.

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What “analytics” means in ShortPen

Every ShortPen link automatically tracks core engagement and context:
  • Engagement. Clicks and QR scans, with totals and trends over time.
  • Sources/referrers. Domain and exact URL views to see where traffic came from.
  • Devices, browsers, platforms. Understand how visitors access your content.
  • Countries & languages. Validate reach and localization.
  • Events & conversions. When the ShortPen Pixel is installed and Event Tracking is enabled.

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What you can do with analytics

  1. Validate reach & engagement. Confirm traffic volume, where clicks/scans originate, and which devices dominate.
  2. Attribute outcomes. Connect clicks to events/conversions using the ShortPen pixel and per-link enable tracking events.
  3. Compare campaigns. In workspace analytics, segment by folders and tags to benchmark projects, clients, or channels.
  4. Share results. Generate a public, read-only analytics link for stakeholders when your plan allows.

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Two levels of analysis

Use this to diagnose a single link: confirm spikes, validate setup, and trace conversions for that link. You’ll see clicks & QR scans, unique vs. total, referrers, devices & browsers, countries, and event/conversion counts. Trends over time include tooltips for exact values.
See: What metrics are available for individual links in ShortPen?.

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Workspace-Level (aggregate view)

Use this to analyze everything in the workspace at once. Filter or group by folder, tag, domain, or a selection of links to compare campaigns, clients, or channels over time. Ideal for big-picture decisions and cross-campaign benchmarking.
See: How to view aggregate metrics for your ShortPen workspace

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When to use which

  • Use Link-Level when you need to: verify a spike on one URL, compare A/B assets, or attribute conversions to one specific link.
  • Use Workspace-Level when you need to: compare folders or tags, evaluate trends across channels, or aggregate conversions across many links.
Note (Free plan): Basic analytics show totals and only the top rows in each table. Upgrade to see full data and advanced filters.

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FAQ

No for basic metrics like clicks and scans. Yes if you want to track post-click events and conversions. Install the ShortPen Pixel to connect engagement to outcomes.
Yes. You can generate a public, read-only analytics link to share with stakeholders.