/thank-you”) → Save → share your URL(s) with Enable Tracking Events on and verify in Event Testing. Events fire when a visitor loads a page that matches your rule(s).
Don’t know what URL-Triggered events are? Learn more: Understanding Events and Conversions in ShortPen
Before you start
- You must have a Workspace and a ShortPen Pixel installed on your site/store. URL and code events rely on the pixel.
- If you want to attribute conversions to clicks from specific URLs, ensure Enable Tracking Events is on for those links.
How to create a URL-Triggered event: Steps
Open Events → New event
Give the event a clear name (e.g., “Signup completed”). Consistent names help reporting.
Choose the trigger method → With URL → Select
This makes the event fire when a matching page is reached.
Pick the match type
- Contains. Path matches a part of the path (e.g.,
thank-you,checkout/success). - Exact match. Path matches exactly (useful for a single canonical page).
(Optional) Add multiple rules
Click + to add more lines (each with its own match type).Use the trash icon to remove a rule.
Test your event (recommended)
How to test ShortPen events with the Event Testing Panel
Use this guide to confirm events arrive in real time. Tests don’t affect live analytics.
FAQ
Does the event attribute to the original link click
Does the event attribute to the original link click
Yes, as long as the visitor clicked a ShortPen link with event tracking enabled and then reached a matching URL, the event will be attributed in link analytics.
Can I change rules later
Can I change rules later
Yes. Edit the event to add/remove rules. Future hits follow the new logic. Historical data remains unchanged.
What if my URL structure changes
What if my URL structure changes
Prefer Contains with stable fragments, or switch to a Code-Triggered event for full control.