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Short answer: The ShortPen Pixel is a lightweight tracking script that records post-click actions (events and conversions) on your site and sends them to your ShortPen analytics. Without the Pixel, you will still see clicks and QR scans, but no events or conversions are captured. The Pixel ties together the full journey: someone clicks a ShortPen link or scans a QR → lands on your site → completes an action (e.g., signup, purchase). Those actions are logged in your dashboards for link-level and workspace-level reporting.

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Why the Pixel matters

  • See outcomes, not just visits. Clicks/scans show arrivals. Events show what happened after (e.g., add-to-cart, purchase).
  • Fair attribution. The Pixel ties on-site actions back to the original ShortPen URL/QR so you can compare campaigns accurately.
  • Noise control. Only the domains you authorize can send events to your workspace.
Learn more: How to install the ShortPen Pixel

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What the Pixel does

  • Captures user actions such as form submits, signups, and purchases.
  • Streams those events into Analytics, alongside clicks and QR scans, so you can analyze at link or workspace scope.

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How it fits into ShortPen

  1. A user clicks a ShortPen link or scans a QR.
  2. The user lands on your site.
  3. The Pixel records the defined event(s) and sends them to ShortPen.
  4. You review events and conversion rates in Link Analytics or Workspace Analytics.

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FAQ

No. Clicks and QR scans are tracked without the Pixel. You need the Pixel only for events/conversions.