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Short answer: Go to Links → New, paste your destination URL, choose a domain, and set a slug and title. After that, you can configure advanced options and behaviors (e.g., UTM parameters, QR code, etc.),
See also: What is a link in ShortPen?

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Prerequisites

  • You’re signed in and inside the correct workspace
  • (Optional) A custom domain is connected if you don’t want to use the default domain,
1

Open the creation form

In the left navigation, go to Links → New.
2

Add the destination URL

Paste the full destination (e.g., https://example.com/landing).This is where visitors actually land.
3

Choose a domain

Select your branded domain or the default one (shr.pn).
Learn more: How to connect a Custom Domain to ShortPen
4

Set the slug

Enter a short, human-readable slug (e.g., spring-sale).
If the slug is already taken on that domain, you’ll see a conflict message. Fix it now or follow: How to resolve a slug conflict in ShortPen
5

Add a title (optional but recommended)

Give your link a descriptive internal name (e.g., “Spring Sale – Ads”).Titles help search and reporting later.
6

Organize (optional)

Pick one folder for hierarchy and add tags for cross-campaign grouping.
7

Advanced settings (optional)

After setting up the basics, you can explore advanced settings to fully customize your link behavior:
8

Save

Click Create Link.You’ll land on the link’s details page with quick copy actions and (if enabled) QR download options.

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Where to check analytics (after sharing)

Right after you save and start sharing, open the link’s Analytics to see clicks, QR scans, sources, devices, and countries. Use date range + segmentation as needed.
Learn more: Overview of ShortPen Analytics

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FAQ

Yes, but it creates a new final URL. Update any public placements and regenerate the QR if it references the old slug.
Learn more:
Editing destination or preview settings won’t erase historical click data. Analytics remain tied to the current URL identity.
No. Click analytics work without the Pixel. The Pixel is only needed for custom events or conversions.
Learn more: What is the ShortPen Pixel
Use CSV import or automations to speed up creation.