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Short answer: Open your workspace, go to Analytics to see totals and trends across all links, QR codes, and events, plus breakdown tables for folders/tags, sources, devices, countries, and more.
Advanced, full-detail segmentation (e.g., filter by folders/tags or view complete tables) is available on paid plans. Free plans show limited top rows.

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Metrics you’ll find on your workspace dashboard

Workspace analytics combine all links, QR codes, and events inside the same workspace, giving you a complete view of your overall performance. Here’s how to read each section of the Overview dashboard.

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1. Overview and Totals

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Summary Cards

At the top of the page, you’ll find key totals for:
  • Clicks: all clicks from every workspace link
  • QR Scans: all QR interactions
  • Events / Conversions: total tracked actions triggered by users
Each metric can display total or unique counts, helping you estimate true reach across campaigns.

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Event Conversion Rate

When events are available, ShortPen calculates the %CR (conversion rate) based on clicks and scans across all links. This helps you assess how efficiently your traffic turns into measurable outcomes. The Trends chart visualizes how clicks, scans, and events evolve across the selected date range. You can:
  • Switch between Line and Column view
  • Overlay multiple metrics on the same graph
  • Hover over any point to see the exact count and date
This section is perfect for spotting peaks, seasonal changes, or performance drops after a campaign update.

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3. Top-Performing Assets

Tables rank the most clicked links and scanned QR codes in your workspace. You can use these rankings to identify your strongest campaigns or to detect underperforming ones that may need attention.

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Events

Below the links, you’ll find a summary of your most active events, showing total count and average conversion rate. This lets you quickly recognize which goals, signups, purchases, and downloads drive the most impact.

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4. Breakdown Tables

Each breakdown table provides a different lens on where your workspace traffic and conversions come from. Use the “Show more” control to expand any table or scroll for deeper insights.

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Folders, Tags, and Domains

Group your data by Folder, Tag, or Domain to compare projects, clients, or branded links.
  • Folders highlight campaign or client performance.
  • Tags let you analyze results across overlapping categories.
  • Domains show which branded domain generates more engagement.
See also: How to segment ShortPen data by folders and tags

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Sources

The Sources view helps you understand how users reached your links. It includes two tabs:
  • Domain view: groups visits by referring domain (e.g., instagram.com, linkedin.com)
  • URL view: drills down to the exact page or post that drove the click or scan
When referrer information isn’t available (for example, from private apps or DMs), traffic appears as Direct.

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Countries and Languages

Shows the geographic and linguistic distribution of your audience. Use it to:
  • Detect your strongest markets
  • Validate localized content or campaigns
  • Understand where language preferences differ from physical locations
“Unknown” entries appear when location or language data can’t be inferred, such as users browsing via VPN.

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Devices, Browsers, and Platforms

These tables help you understand how people access your content:
  • Devices: Desktop, Mobile, Tablet
  • Browsers: Chrome, Safari, Edge, Firefox, and in-app browsers
  • Platforms: Windows, macOS, iOS, Android, Linux
Combine them to ensure consistent user experience across environments.

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Timeframe

Displays how clicks, scans, and conversions are distributed throughout the selected period, daily or hourly. Use this to detect when your audience is most active or to spot anomalies that may indicate tracking issues.

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5. Interpreting the Data

  • Look for correlations between spikes in the Trends chart and changes in sources or campaign launches.
  • Combine Folders/Tags filters with Countries or Devices to pinpoint who’s engaging most with your campaigns.
  • Pair Events and Conversions with Traffic Trends to identify which activities truly drive business outcomes.
For advanced segmentation, see: How to use date range and segmentation filters in ShortPen

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FAQ

Yes, ShortPen tracks total vs unique for clicks and scans. Use the available control to view unique counts.
Generate a public share link (read-only). Anyone with the URL can view it.
Ensure events exist, the Pixel is installed, and your links have event tracking enabled.See events overview, see Pixel overview, see how to enable Event Tacking