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Short answer: Turn on Password protection in the link editor and set a password. Visitors see a lock screen and must enter the password before they’re redirected to your destination URL.

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When should I use password protection?

Use a password when you need lightweight gating without setting up a full login system. Common cases include internal docs, premium downloads, or temporary campaign assets shared with a small audience. Visitors will hit a lock screen and continue only after entering the correct value.

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How to enable password protection

1

Open the link editor

Go to Links → choose New Link or open an existing link and click Edit.
2

Find Password protection

In the editor sidebar, open Password protection.
3

Enable and set the password

Toggle Enable password protection, enter a strong password, then Save. From now on, visitors must enter that password to proceed to your destination URL.
Result: The public URL shows a lock screen before redirecting.

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FAQ

Yes. Edit the link, adjust or disable Password protection, and save. The change applies instantly.
Yes, clicks and subsequent conversions are still measured for that link.
Learn more: Overview of ShortPen Analytics