Before you start
- A link in your workspace. You can create one here: How to create a link in ShortPen.
- (Optional) Your organization logo set up for branding.
- (Optional) ShortPen Pixel + events if you want to measure post-scan conversions.
How to create and customize QR Codes: Steps
Open or create your link
Go to Links → New Link (or open an existing one → Edit).Set Destination URL, domain + slug, and any folder/tags.
Learn more: Components of a ShortPen Link
Enable the QR code
In the left panel, open QR Code and switch Enable QR code for this link to ON.
Note: The QR preview won’t scan until you Save the link
Customize the design
- Color: Pick a preset (black, green, red, yellow, blue, purple, orange) or set a custom HEX (foreground).
- Logo: No logo, use your Organization logo, or upload a logo.
- Preview: Check contrast/readability.
Learn more: Best practices for QR Codes in offline campaigns
Download your QR
After saving, download from:
- The success dialog after creating the link
- The link details/analytics page (QR icon → Preview QR code → Download).
Learn more: What happens to a QR Code after changing a link?
FAQ
Do I need a link first?
Do I need a link first?
Yes. Every QR in ShortPen is generated from a link.
Where do scans appear?
Where do scans appear?
In the link’s analytics under QR Scans, conversions require Pixel + events.
Can I use a custom logo?
Can I use a custom logo?
Yes.
Changed the slug, now what?
Changed the slug, now what?
Re-download and replace the QR everywhere it’s used.