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Short answer: Use 302 (or 307) for most marketing links so clients keep checking ShortPen and your click tracking stays reliable. Use 301 (or 308) only when the destination is truly permanent.

The four redirect types in ShortPen

301. Permanent redirect (default)

Use when: the destination will not change (e.g., a final public page). Trade-off: some clients cache it and may skip re-checking ShortPen later. Not for A/B or rotating links.

302 Temporary redirect

Use when: day-to-day campaigns (social, email, ads, newsletters, most QR). Benefit: clients treat it as temporary and will keep asking ShortPen for the latest destination. Great if you might update the URL or use routing rules.

307 Temporary, method-preserving

Use when: special flows where the HTTP method must remain intact (e.g., webhook tests). Benefit: like 302 for “temporary”, but keeps the original method/body.

308 Permanent, method-preserving

Use when: a permanent endpoint moved and you must keep the HTTP method. Trade-off: same caching implications as 301, with method preservation like 307.
  1. Open the link editor: Links → select a link → Edit (or create a new one)
  2. Expand Advanced Options.
  3. Choose Redirect Type: 301, 302, 307, or 308.
  4. Save.

FAQ

No. Events are tracked based on your link’s settings and Pixel setup, not by redirect type.
No. Configure previews in the link settings.