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Short answer: A ShortPen link has six main fields: Destination URL, Domain, Slug, Title, plus optional Folder and Tags. Domain + Slug make the public link you share. The other fields help organization and reporting.
See also: What is a link in ShortPen?

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Field-by-field reference

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1. Destination URL

What it is: The final URL where visitors land (e.g., https://example.com/landing). Why it matters: This is the business endpoint, your product page, lead form, signup, etc. Changing the destination later does not reset analytics for the link object (helpful when you need to fix a typo or swap a page without losing history).
Quick tips: Use the canonical page. If you’re switching to a totally different offer, create/duplicate a new link for clean reporting.

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2. Domain

What it is: The branded host used in the URL you share (e.g., go.yourbrand.com). You can use the default ShortPen domain (shr.pn) or connect your own branded domain. Why it matters: Branded domains increase trust, deliverability, and consistency (including QR usage).
Quick tips: Connect and verify your domain first
Learn more: How Custom Domains work in ShortPen

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3. Slug

What it is: The readable path that follows your domain (e.g., /summer-offer). Together, domain + slug form the public link you share. Why it matters: Short, human slugs are easier to speak, paste, print, and they generate cleaner QR codes.
Quick tips: If “slug already in use” appears, pick another slug or switch domain
Heads-up: Changing the domain or slug creates a new public Link. Old shares (and printed QRs) still point to the old address. Replace assets as needed.

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4. Title

What it is: An internal label shown in lists and analytics (e.g., “Summer Offer – Paid Social”). It doesn’t change the public link. Why it matters: Clear titles make your library scannable and help teammates find links quickly.
Quick tips: Use a simple pattern such as 2025-Q3 Launch – Meta Ads
See: Best practices and troubleshooting for ShortPen links

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5. Folder (optional)

What it is: One hierarchical container per link inside a Workspace. Why it matters: Folders enable fast filtering and folder-level reporting for campaigns/clients.
Learn more: How to create and manage folders in ShortPen

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6. Tags (optional)

What they are: Flexible labels (many per link) like channel, audience, influencer, or objective. Why they matter: Tags unlock powerful filtering and comparisons in analytics (e.g., Facebook vs TikTok across many campaigns).
Learn more: How to create and manage tags in ShortPen

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Where you’ll see these fields in ShortPen

When you create or edit a link, you’ll find all of these in Basic settings:
  • Destination URL
  • Domain + Slug (your public link)
  • Title
  • Folder / Tags (organization & reporting fields)
Additional settings (UTM, QR Codes, Social Share Previews, Password Protection, etc.) live in their own panels and are covered in dedicated pages.