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Short answer: Install the official ShortPen app in Shopify, connect your store to ShortPen, pick the e-commerce events you want, and then verify the Pixel from ShortPen. No code or theme edits are required.

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Before you start

  • You’ve created a Pixel in ShortPen (you’ll select it during the Shopify flow).
  • Admin access to your Shopify store.

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How to install a pixel into a Shopify store: Steps

1

Start from ShortPen

In ShortPen, go to Settings → Organization → Pixels → Create new pixel, then choose Shopify and go to the official ShortPen app page.
2

Install the app and connect

In Shopify, install the ShortPen App.Then, always in your Shopify store, open the ShortPen App, go to Settings, and start authentication with ShortPen. This way, you’ll link your ShortPen account to your Shopify store.If prompted, sign in to ShortPen and confirm.When done, the store ↔ ShortPen connection is active and your Pixel is linked.
3

Automatic Pixel installation

The integration automatically injects the ShortPen Pixel into your storefront.Your store is now ready to track events and conversions. No manual code or theme edits are needed.
Learn more: How does integration with Shopify work?
Tip: Check the installation using our verification tool

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Manage tracked events (inside Shopify)

After the connection is active:
  1. Open Apps → ShortPen in your Shopify admin.
  2. In the app dashboard, you’ll see a list of predefined Shopify ecommerce events (e.g., Product View, Add to Cart, Checkout Started, Purchase).
  3. Enable or disable each event according to your needs.
  4. Save your settings.
Important: These predefined Shopify events are managed in the Shopify app dashboard and are not listed as editable custom events in ShortPen’s events area. You can still create additional events in ShortPen when you need more control.

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What gets tracked automatically?

Using the Shopify app, ShortPen injects its Pixel and starts capturing core ecommerce events out of the box (no copy-paste code). Typical events include Add To Cart, Purchase, View Content, Initiate Checkout.
Learn more: How does integration with Shopify work?

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FAQ

Yes, when installed, the Shopify app injects the ShortPen Pixel for you. You don’t need to paste code manually.
Standard e-commerce milestones (Add to Cart, Checkout, Purchase) are auto-tracked through the integration. You can add more events later.