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Short answer: Copy the ShortPen Pixel snippet from Events → Pixel → Install, paste it inside your site’s <head> (on every page you want to track), publish, then run Verify installation in ShortPen.
Tip: To understand how events and conversions work once your pixel is live, see Understanding Events and Conversions in ShortPen

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Before you start

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How to manually install the pixel: Steps

1

Open the Pixel installer

In ShortPen, go to Settings → Organization → your Pixel → Pixel configuration (curly brackets icon) → Install manually and copy the entire code snippet.
2

Paste the snippet inside <head>

In your website/app layout, paste the snippet before the closing </head> tag so it loads early on every page you want tracked.This is the preferred placement for reliability and snippet detection.
3

Publish/deploy your site

Save and redeploy the script so it’s live in production.
4

Verify installation

Back in ShortPen, use Verify installation: paste a live page URL where you added the Pixel and click Verify. You’ll see a confirmation when the Pixel is detected.

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Where exactly should the Pixel go?

  • Every page that can trigger an event (e.g., a thank-you page). Putting it in your global layout ensures site-wide loading.
  • Inside <head> (not just before </body>): this makes the script available during fast navigations/SPAs and reduces race conditions.

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FAQ

Install it site-wide. At a minimum, it must load on any page that triggers an event (e.g., thank-you pages).
Yes, insert the snippet via your tag manager as an HTML tag that fires on all pages, still effectively placing it in the virtual <head>. Keep one Pixel ID active.