UTM Manager
UTM tracking for every link and QR code
Add UTMs to your links and QR codes, keep the values consistent, and see clicks, scans and conversions for each source in one dashboard.
How UTM tracking works in ShortPen
Add UTMs to a link
Open the UTM panel, pick a saved template or fill in the fields, and check the final URL. The QR code uses the same values.
Share it anywhere
Post the short link in an email, ad or social post, or print its QR code on a flyer. Each click and scan keeps its UTMs.
Read the results
Open the link’s analytics to see clicks and scans for each UTM value. Pick an event to add conversions and conversion rate.
Add UTMs to any link or QR code
One panel on every link, with the five standard UTM fields
Fill in source, medium, campaign, term and content without typing the parameter names
Preview the final destination URL before you save
Track QR scans with the same UTMs as the link they open
Edit UTMs on a live link. New clicks use the new values right away
Keep UTM values consistent
Reuse values that work and catch the ones that don't match.
Save UTM templates and apply them when you create a link
Spot mismatches in the Campaign breakdown, where "Email" and "email" show as separate rows
Set UTMs in code with the API when you create links at scale
Duplicate a link to copy its UTMs, then change only what differs
See clicks, scans and conversions for each UTM value
The Campaign breakdown sits under your other analytics tables
Switch between Source, Medium, Campaign, Content and Term
Count total or unique clicks and scans for every value
Select an event to see conversions and conversion rate per row
Click a value to filter the whole dashboard, including the Event tracking and Activity tabs
Why professionals choose ShortPen
What people actually say
Don't take our word for it. These are real people who use ShortPen to manage links, track campaigns, and run QR codes across their business.
UTMs are just the start
Every feature connects back to the same question: what actually happened after someone scanned? These are the tools that help you answer it.
Frequently Asked Questions
If something's stopping you from trying ShortPen, the answer is probably here.
What is UTM tracking?
UTM tracking adds short tags to a URL, like utm_source=newsletter, so you can tell where each visit came from. ShortPen reads those tags on every click and scan and groups the results by source, medium, campaign, content and term.
How do I add UTM parameters in ShortPen?
Can I add UTMs to QR codes?
Where do I see UTM results?
Why do "Email" and "email" show as separate rows?
Can I save UTM templates?
What happens if I change the UTMs on a live link?
Do ShortPen UTMs show up in Google Analytics?
Do I need the ShortPen Pixel?
Do I need all five UTM parameters?
Is UTM tracking included in the free plan?
Do UTMs affect SEO?
Is there a free UTM builder?
Ready to make every click count?
Simplify your link management, gain valuable insights, and take control of your online presence. Your journey to better links starts here.