new: every yearly plan now includes a free .link domain

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new: every yearly plan now includes a free .link domain
LEARN MORE

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Link management

Branded links that do more than redirect

Create branded short links on your own domain. Add UTMs, organize by campaign, and see clicks from the moment you share. Everything in one place.

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Unlimited links and QR Codes | 100% Free – Read Why

A plain link shortener gives you a redirect and a click count. That's where it stops. ShortPen links carry UTMs built in, stay organized by folder and tag, and keep their analytics even when you update the destination. Each link is a data point you control. Not just a URL that disappears into the void.

What you can do with a ShortPen link

Each one is a small decision that saves you work later

Your brand on every link

Connect your own domain and every link carries your name. No generic URLs, no third-party branding.

Click tracking, no setup required

Every link tracks from the moment it's live. Device, country, source. No code to install, no waiting.

UTMs without the copy-paste ritual

Add UTM parameters inside the link creation flow. No separate builder, no spreadsheet to maintain.

Edit the destination, keep the data

Change where a link points without losing any clicks. Analytics stay, QR codes still scan.

Organized before you hit publish

Assign a folder and tags when you create a link. Pull campaign numbers without filtering through everything else.

Create links at scale via API

Build links programmatically for email, SMS, or any high-volume flow. Stable API, clear docs, no surprise limits.

Your brand on every link

Connect your own domain and every link carries your name. No generic URLs, no third-party branding.

UTMs without the copy-paste ritual

Add UTM parameters inside the link creation flow. No separate builder, no spreadsheet to maintain.

Organized before you hit publish

Assign a folder and tags when you create a link. Pull campaign numbers without filtering through everything else.

Click tracking, no setup required

Every link tracks from the moment it's live. Device, country, source. No code to install, no waiting.

Edit the destination, keep the data

Change where a link points without losing any clicks. Analytics stay, QR codes still scan.

Create links at scale via API

Build links programmatically for email, SMS, or any high-volume flow. Stable API, clear docs, no surprise limits.

Your brand on every link

Connect your own domain and every link carries your name. No generic URLs, no third-party branding.

UTMs without the copy-paste ritual

Add UTM parameters inside the link creation flow. No separate builder, no spreadsheet to maintain.

Organized before you hit publish

Assign a folder and tags when you create a link. Pull campaign numbers without filtering through everything else.

Click tracking, no setup required

Every link tracks from the moment it's live. Device, country, source. No code to install, no waiting.

Edit the destination, keep the data

Change where a link points without losing any clicks. Analytics stay, QR codes still scan.

Create links at scale via API

Build links programmatically for email, SMS, or any high-volume flow. Stable API, clear docs, no surprise limits.

Also included on every link

See all the features

Password protection
Link cloaking
Conversion tracking
Real-time activity
Custom link preview
Shared analytics
Third-party integrations
Internal notes

Password protection
Link cloaking
Conversion tracking
Real-time activity
Custom link preview
Shared analytics
Third-party integrations
Internal notes

Switching from another tool?

You don’t have to start over. We offer an automatic switch service from many other tools. If the tool you use is not on our list, we will do it manually for free.

Switch from another tool

Switching from another tool?

You don’t have to start over. We offer an automatic switch service from many other tools. If the tool you use is not on our list, we will do it manually for free.

Switch from another tool

Switching from another tool?

You don’t have to start over. We offer an automatic switch service from many other tools. If the tool you use is not on our list, we will do it manually for free.

Switch from another tool

Never used a link tool before?

Start here instead

What people actually say

Don't take our word for it. These are real people who use ShortPen to manage links, track campaigns, and run QR codes across their business.

"We put ShortPen links in every product datasheet. When something changes, we update the destination and don't have to republish the document. That alone saves us hours."
Verified
Madhesh R.
Founder @ Matrixon Electronics
"Setup took maybe five minutes. I track QR performance across campaigns and channels, do A/B tests. It's better than what I expected!"
Verified
Ajla D.
Founder @ Caterlush
"We used the same QR on flyers, packaging, and WhatsApp. We knew mid-campaign exactly which one was working. That kind of visibility used to require three tools."
Verified
Federico S.
Co-founder & Digital Strategist
"QR code generation is seamless. Setting it up took minutes and it fit into our workflow without any friction. It just works."
Verified
Robert T.
Chief Revenue Officer @TapIn

"We put ShortPen links in every product datasheet. When something changes, we update the destination and don't have to republish the document. That alone saves us hours."
Verified
Madhesh R.
Founder @ Matrixon Electronics
"Setup took maybe five minutes. I track QR performance across campaigns and channels, do A/B tests. It's better than what I expected!"
Verified
Ajla D.
Founder @ Caterlush
"We used the same QR on flyers, packaging, and WhatsApp. We knew mid-campaign exactly which one was working. That kind of visibility used to require three tools."
Verified
Federico S.
Co-founder & Digital Strategist
"QR code generation is seamless. Setting it up took minutes and it fit into our workflow without any friction. It just works."
Verified
Robert T.
Chief Revenue Officer @TapIn

"We put ShortPen links in every product datasheet. When something changes, we update the destination and don't have to republish the document. That alone saves us hours."
Verified
Madhesh R.
Founder @ Matrixon Electronics
"Setup took maybe five minutes. I track QR performance across campaigns and channels, do A/B tests. It's better than what I expected!"
Verified
Ajla D.
Founder @ Caterlush
"We used the same QR on flyers, packaging, and WhatsApp. We knew mid-campaign exactly which one was working. That kind of visibility used to require three tools."
Verified
Federico S.
Co-founder & Digital Strategist
"QR code generation is seamless. Setting it up took minutes and it fit into our workflow without any friction. It just works."
Verified
Robert T.
Chief Revenue Officer @TapIn

Links are just the start

Every feature connects back to the same question: what actually happened after someone clicked? These are the tools that help you answer it.

QR Codes

Dynamic QR codes tied to your links. Update the destination without reprinting.

Analytics

Clicks, devices, countries, sources. Filtered by folder, tag, or time range.

UTM Manager

Standardize your UTM conventions across the whole team. No more inconsistent parameters.

Conversion tracking

Track signups, purchases, or any event. See what your links actually produced.

API

Create, edit and track links from your own code. No more links made by hand.

Common questions

If something's stopping you from trying ShortPen, the answer is probably here.

Can I use my own domain?

Yes. You connect a custom domain and all your links use it from that point forward. Setup takes a few minutes: you add a DNS record and ShortPen handles the rest. If you don't have a custom domain yet, your links will use the ShortPen default domain until you connect one.

Is there a free plan?

What happens to analytics if I change the destination URL?

How long does it take to get started?

Do I need to be a developer to use the API?

How is this different from Bitly?

Ready to make every click count?

Simplify your link management, gain valuable insights, and take control of your online presence. Your journey to better links starts here.

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