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ShortPen vs Bitly: Which one should you use?

Stop paying for monthly caps. Create links and QR codes freely, upgrade only when your business is growing.

Everything you need to decide, in 60 seconds

Compare the limits that slow you down, the tracking that proves ROI, and the setup that determines how fast you can switch.

Free plan

Paid plan

Compare plans

Monthly pricing

$23/month

$199/month

New links

Unlimited

3,000/month

Qr codes

Unlimited

200/month

Editable link/QR destination

Unlimited

110/month

Data retention

Unlimited

1 year

Custom domains

3

1

Annoying ads shown on click

Post-click conversion tracking

Workspaces / Client separation

Custom link previews

Intuitive interface and user experience

Free plan

Paid plan

Compare plans

Monthly pricing

$23/month

$199/month

New links

Unlimited

3,000/month

Qr codes

Unlimited

200/month

Editable link/QR destination

Unlimited

110/month

Data retention

Unlimited

1 year

Custom domains

3

1

Annoying ads shown on click

Post-click conversion tracking

Workspaces / Client separation

Custom link previews

Intuitive interface and user experience

Free plan

Paid plan

Compare plans

Monthly pricing

$23/month

$199/month

New links

Unlimited

3,000/month

Qr codes

Unlimited

200/month

Editable link/QR destination

Unlimited

110/month

Data retention

Unlimited

1 year

Custom domains

3

1

Annoying ads shown on click

Post-click conversion tracking

Workspaces / Client separation

Custom link previews

Intuitive interface and user experience

Import your Bitly links automatically

Bring your existing link library into ShortPen, keep it organized, and start measuring with better analytics right away.

1. Connect your Bitly account

Pull your link library into ShortPen without copying and pasting.

2.498

2. Bring over what matters

Import the links you still use, and leave old experiments behind.

3. Start tracking immediately

See clicks and scans right away, then add conversion tracking when you want deeper attribution.

The difference you feel after week one

Less busywork, clearer reporting, and tracking that shows what actually moved the needle.

Create without caps, scale when tracking grows

Stop thinking in monthly caps. Create links and QR codes as you work, then upgrade only when your business is growing.

Link and QR code creation in ShortPen
Link and QR code creation in ShortPen
Link and QR code creation in ShortPen
Link analytics dashboard
Link analytics dashboard
Link analytics dashboard

Track outcomes after the click

Tie signups, purchases, and key actions to the exact link or QR that started the journey, so you can measure ROI by channel and campaign.

Organize at scale

Use workspaces, folders, and tags to avoid messy reporting, keep ownership clear, and move faster across projects.

ShortPen link management system
ShortPen link management system
ShortPen link management system

Questions before you switch from Bitly

Quick answers on migration, tracking, and what changes when you start using ShortPen.

Can I import my Bitly links into ShortPen?

Will my existing Bitly links keep working?

Do I need to install anything to start using ShortPen analytics?

What’s the difference between clicks and conversions in ShortPen?

Is ShortPen a good fit for teams or agencies managing multiple clients?

Can I import my Bitly links into ShortPen?

Will my existing Bitly links keep working?

Do I need to install anything to start using ShortPen analytics?

What’s the difference between clicks and conversions in ShortPen?

Is ShortPen a good fit for teams or agencies managing multiple clients?

Can I import my Bitly links into ShortPen?

Will my existing Bitly links keep working?

Do I need to install anything to start using ShortPen analytics?

What’s the difference between clicks and conversions in ShortPen?

Is ShortPen a good fit for teams or agencies managing multiple clients?

Ready to make every click count?

Simplify your link management, gain valuable insights, and take control of your online presence. Your journey to better links starts here.