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Insights & Ideas from the Team

A collection of the latest insights, product enhancements, and more

ShortPen graphic titled How to Track Link Clicks with analytics charts and link icon
How to Track Link Clicks: 6 Methods and How to Get Accurate Data (2026)

Learn how to track link clicks on shared links, your website, email, social media and QR codes. Covers short links, UTMs, GA4, bot clicks and conversions.

ShortPen logo and headline promoting a URL shortener with a custom domain
Best URL Shortener with Custom Domain in 2026 (Free and Paid Limits Compared)

Compare the best URL shortener with custom domain options: free plan limits, paid prices and a step-by-step DNS setup guide.

Free .link Domain, Included with Every Annual ShortPen Plan

ShortPen partnered with Nova Registry to give annual plans a free .link domain. We register it, we connect it, and it renews free every year. Zero DNS.

ShortPen graphic compares an orange Bitly-style logo with the blue Rb logo
Bitly vs Rebrandly: Features, Pricing, and Limits Compared (2026)

Bitly or Rebrandly? See what each plan really includes: links, QR codes, destination edits, analytics caps and conversion tracking.

Green graphic titled Best TinyURL Alternatives with a white TinyURL card
6 Best TinyURL Alternatives - Free and Paid [2026]

Looking for a TinyURL alternative? Compare 6 link shorteners on free plan limits, real analytics, branded domains, and conversion tracking.

Smartphone scanning a QR code with data analytics charts in the background
How to Track QR Code: Scans, Sources, and Conversions

Learn how to track QR code scans, read the data correctly, and connect scans to real conversions. Step-by-step setup with GA4 and UTM examples.

ShortPen logo above text asking what a short link is with link and analytics icons in background
What is a Short Link? How They Work, Why They Matter, and How to Create One

Learn how short links work, what they track, whether they're safe, and how to create one manually or with an API. Clear examples included.

Website browser bar with a URL, magnifying glass, and a snail illustrating slow links
What is a URL Slug? Definition, Examples, and How to Write Good Ones

A URL slug is the readable part of a web address that names a page. Learn how it works, whether they affect SEO, and how to write good ones.

Laptop screen displaying client data charts with envelope and report icons for automated client reporting
Automated Client Reporting: How To Build a System That Proves What Actually Worked

Ditch manual spreadsheets. Our guide to automated client reporting shows how to track conversions and prove campaign value, moving beyond vanity metrics.

ShortPen graphic titled How to Track Link Clicks with analytics charts and link icon
How to Track Link Clicks: 6 Methods and How to Get Accurate Data (2026)

Learn how to track link clicks on shared links, your website, email, social media and QR codes. Covers short links, UTMs, GA4, bot clicks and conversions.

ShortPen logo and headline promoting a URL shortener with a custom domain
Best URL Shortener with Custom Domain in 2026 (Free and Paid Limits Compared)

Compare the best URL shortener with custom domain options: free plan limits, paid prices and a step-by-step DNS setup guide.

Free .link Domain, Included with Every Annual ShortPen Plan

ShortPen partnered with Nova Registry to give annual plans a free .link domain. We register it, we connect it, and it renews free every year. Zero DNS.

ShortPen graphic compares an orange Bitly-style logo with the blue Rb logo
Bitly vs Rebrandly: Features, Pricing, and Limits Compared (2026)

Bitly or Rebrandly? See what each plan really includes: links, QR codes, destination edits, analytics caps and conversion tracking.

Green graphic titled Best TinyURL Alternatives with a white TinyURL card
6 Best TinyURL Alternatives - Free and Paid [2026]

Looking for a TinyURL alternative? Compare 6 link shorteners on free plan limits, real analytics, branded domains, and conversion tracking.

Smartphone scanning a QR code with data analytics charts in the background
How to Track QR Code: Scans, Sources, and Conversions

Learn how to track QR code scans, read the data correctly, and connect scans to real conversions. Step-by-step setup with GA4 and UTM examples.

ShortPen logo above text asking what a short link is with link and analytics icons in background
What is a Short Link? How They Work, Why They Matter, and How to Create One

Learn how short links work, what they track, whether they're safe, and how to create one manually or with an API. Clear examples included.

Website browser bar with a URL, magnifying glass, and a snail illustrating slow links
What is a URL Slug? Definition, Examples, and How to Write Good Ones

A URL slug is the readable part of a web address that names a page. Learn how it works, whether they affect SEO, and how to write good ones.

Laptop screen displaying client data charts with envelope and report icons for automated client reporting
Automated Client Reporting: How To Build a System That Proves What Actually Worked

Ditch manual spreadsheets. Our guide to automated client reporting shows how to track conversions and prove campaign value, moving beyond vanity metrics.

Marketing data management concept with database and digital marketing icons
Marketing Data Management: How to Turn Scattered Campaign Data Into Decisions

Marketing data management turns scattered campaign data into clean, attributable insight. Learn the components, common pitfalls, and how to start.

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