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Insights & Ideas from the Team
A collection of the latest insights, product enhancements, and more
Dub vs Short.io: Pricing, Limits and Which one to Choose
Dub vs Short.io compared with prices checked in November 2026: free plans, link and event caps, conversion tracking, API, teams and a third option.
Email Tracking Link: How to track link clicks in any email (2026 guide)
Learn how an email tracking link works, 3 ways to create one, and how to filter bot clicks and protect deliverability with your own domain.
Short links in SMS: carrier rules, click tracking and API setup
How to use short links in SMS without carrier filtering. Character limits, branded domains, click and conversion tracking, with API examples.
Bitly vs Short.io: Pricing, Limits and Features Compared (2026)
Bitly vs Short.io compared with verified 2026 prices: link caps, free plans, custom domains, analytics and conversion tracking. See which one fits you.
Static vs Dynamic QR codes: Which one should you print?
Static QR codes are permanent but can't be edited or tracked. Dynamic codes can, but depend on a provider. Compare cost, expiry and risks before you print.
How to track conversions from a link (4 methods that work in 2026)
Learn how to track conversions from a link with UTM tags, pixels, link tools or server-side tracking. See which method fits each channel and set one up.
How to Automate Personalized Direct Mail Campaigns with ShortPen and ViaSocket
Integrate ShortPen with your CRM and marketing tools to automate handwritten mail and deliver personal customer moments at scale.
Custom Short Links: How They Work and How to Set One Up
Custom short links replace generic URLs with branded ones that earn more clicks. Learn how they work, how to set one up in minutes, and how to track them.
A Guide to Cross Channel Attribution
Cross-channel attribution explained. Learn the main models, why last-click misleads you, and the one layer most teams skip. With practical setup steps.
Dub vs Short.io: Pricing, Limits and Which one to Choose
Dub vs Short.io compared with prices checked in November 2026: free plans, link and event caps, conversion tracking, API, teams and a third option.
Email Tracking Link: How to track link clicks in any email (2026 guide)
Learn how an email tracking link works, 3 ways to create one, and how to filter bot clicks and protect deliverability with your own domain.
Short links in SMS: carrier rules, click tracking and API setup
How to use short links in SMS without carrier filtering. Character limits, branded domains, click and conversion tracking, with API examples.
Bitly vs Short.io: Pricing, Limits and Features Compared (2026)
Bitly vs Short.io compared with verified 2026 prices: link caps, free plans, custom domains, analytics and conversion tracking. See which one fits you.
Static vs Dynamic QR codes: Which one should you print?
Static QR codes are permanent but can't be edited or tracked. Dynamic codes can, but depend on a provider. Compare cost, expiry and risks before you print.
How to track conversions from a link (4 methods that work in 2026)
Learn how to track conversions from a link with UTM tags, pixels, link tools or server-side tracking. See which method fits each channel and set one up.
Dub vs Short.io: Pricing, Limits and Which one to Choose
Dub vs Short.io compared with prices checked in November 2026: free plans, link and event caps, conversion tracking, API, teams and a third option.
Email Tracking Link: How to track link clicks in any email (2026 guide)
Learn how an email tracking link works, 3 ways to create one, and how to filter bot clicks and protect deliverability with your own domain.
Short links in SMS: carrier rules, click tracking and API setup
How to use short links in SMS without carrier filtering. Character limits, branded domains, click and conversion tracking, with API examples.
Bitly vs Short.io: Pricing, Limits and Features Compared (2026)
Bitly vs Short.io compared with verified 2026 prices: link caps, free plans, custom domains, analytics and conversion tracking. See which one fits you.
Static vs Dynamic QR codes: Which one should you print?
Static QR codes are permanent but can't be edited or tracked. Dynamic codes can, but depend on a provider. Compare cost, expiry and risks before you print.
How to track conversions from a link (4 methods that work in 2026)
Learn how to track conversions from a link with UTM tags, pixels, link tools or server-side tracking. See which method fits each channel and set one up.
How to Automate Personalized Direct Mail Campaigns with ShortPen and ViaSocket
Integrate ShortPen with your CRM and marketing tools to automate handwritten mail and deliver personal customer moments at scale.
Custom Short Links: How They Work and How to Set One Up
Custom short links replace generic URLs with branded ones that earn more clicks. Learn how they work, how to set one up in minutes, and how to track them.
A Guide to Cross Channel Attribution
Cross-channel attribution explained. Learn the main models, why last-click misleads you, and the one layer most teams skip. With practical setup steps.
How to Create UTM Tags: A Step-by-Step Guide
Learn how to create UTM tags step by step. The five parameters, naming rules, channel examples, and how to connect tagged links to real conversions.
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