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ShortPen vs Dub.co: Which link platform scales without limits?

Dub is a modern, open-source link attribution platform built for teams and partner programs. ShortPen is built for day-to-day link operations: unlimited link creation, unlimited click tracking, and conversion tracking without forcing you onto a $$$ plan.

A side-by-side snapshot, in under a minute

Most “link shorteners” look the same until you hit a cap, lose historical data, or realize conversion tracking sits behind a higher tier.

Free plan

Paid plan

Compare plans

Monthly pricing

$23/month

$75/month

New links

Unlimited

10k/month

Tracked clicks

Unlimited

250k/month

Folders

Unlimited

20

Advanced analytics (sources, devices...)

Post-click conversion tracking

Custom link previews

Link password protection

Intuitive interface and user experience

Free plan

Paid plan

Compare plans

Monthly pricing

$23/month

$75/month

New links

Unlimited

10k/month

Tracked clicks

Unlimited

250k/month

Folders

Unlimited

20

Advanced analytics (sources, devices...)

Post-click conversion tracking

Custom link previews

Link password protection

Intuitive interface and user experience

Free plan

Paid plan

Compare plans

Monthly pricing

$23/month

$75/month

New links

Unlimited

10k/month

Tracked clicks

Unlimited

250k/month

Folders

Unlimited

20

Advanced analytics (sources, devices...)

Post-click conversion tracking

Custom link previews

Link password protection

Intuitive interface and user experience

Import your Dub links automatically

Bring your existing links into ShortPen, keep your slugs organized, and start measuring clicks, scans, and post-click events in one place.

1. Connect your Dub workspace

Link your account so ShortPen can read your existing links and metadata, no copy-paste migration.

2.498

2. Bring over what matters

Import your links, keep your naming clean, then map them into the right workspace, folder, and tags.

3. Start tracking immediately

Clicks and QR scans show up right away. Add the ShortPen Pixel when you want conversion tracking.

What changes after week one

Fewer surprises from caps. Cleaner reporting across campaigns. A clearer line from “someone clicked” to “we got results.”

Stop thinking in monthly link quotas

Create as many links and QR codes as your workflow needs. Your traffic scales, your tool should not block you with “new links/month.”

Link and QR code creation in ShortPen
Link and QR code creation in ShortPen
Link and QR code creation in ShortPen
Link analytics dashboard
Link analytics dashboard
Link analytics dashboard

Keep reporting clean across clients and campaigns

Use workspaces, folders, and tags to separate projects, then share analytics without mixing data across brands or teams.

Track conversions for free

ShortPen event tracking is available on demand, and your plan scales with event volume. With Dub, conversion analytics starts on Business plan and above.

ShortPen link management system
ShortPen link management system
ShortPen link management system

Questions before you switch from Dub

Quick answers on migration, tracking, and what changes when you move your links into ShortPen.

Can I import my Dub.co links into ShortPen?

Will my existing Dub links keep working?

Do I need to install anything to track conversions in ShortPen?

What’s the difference between click analytics and conversion tracking?

How does Dub’s conversion analytics compare?

Can I import my Dub.co links into ShortPen?

Will my existing Dub links keep working?

Do I need to install anything to track conversions in ShortPen?

What’s the difference between click analytics and conversion tracking?

How does Dub’s conversion analytics compare?

Can I import my Dub.co links into ShortPen?

Will my existing Dub links keep working?

Do I need to install anything to track conversions in ShortPen?

What’s the difference between click analytics and conversion tracking?

How does Dub’s conversion analytics compare?

Ready to make every click count?

Simplify your link management, gain valuable insights, and take control of your online presence. Your journey to better links starts here.