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ShortPen vs Rebrandly: Which link shortener should you use?

Don’t pay more for limits. ShortPen removes monthly creation caps and helps you measure results after every click and scan.

Everything you need to decide, in 60 seconds

If you’re evaluating Rebrandly, you’re probably here for branded links. Fair. Now check the details that impact day-to-day work.

Free plan

Paid plan

Compare plans

Monthly pricing

$23/month

$32/month

New links

Unlimited

1,500/month

Tracked clicks

Unlimited

25,000/month

Link destination edits

Unlimited

50/month

QR codes

Unlimited

1,500/month

QR destination edits

Unlimited

10/month

Custom domains

3

3

Advanced analytics (sources, devices...)

Identify unique vs non-unique

Post-click conversion tracking

Custom link previews

Free plan

Paid plan

Compare plans

Monthly pricing

$23/month

$32/month

New links

Unlimited

1,500/month

Tracked clicks

Unlimited

25,000/month

Link destination edits

Unlimited

50/month

QR codes

Unlimited

1,500/month

QR destination edits

Unlimited

10/month

Custom domains

3

3

Advanced analytics (sources, devices...)

Identify unique vs non-unique

Post-click conversion tracking

Custom link previews

Free plan

Paid plan

Compare plans

Monthly pricing

$23/month

$32/month

New links

Unlimited

1,500/month

Tracked clicks

Unlimited

25,000/month

Link destination edits

Unlimited

50/month

QR codes

Unlimited

1,500/month

QR destination edits

Unlimited

10/month

Custom domains

3

3

Advanced analytics (sources, devices...)

Identify unique vs non-unique

Post-click conversion tracking

Custom link previews

Import your Rebrandly links automatically

Move from Rebrandly without rebuilding everything. Import your links, map them to your ShortPen domain, and keep your slugs, destinations, and titles.

1. Connect your Rebrandly account

Pull your link library into ShortPen without copying and pasting.

2.498

2. Bring over what matters

ShortPen recreates your links under the domain you choose. It keeps slugs when possible and flags conflicts so you stay in control.

3. Start tracking immediately

Once you share the ShortPen versions, you get clean analytics. Add tags and folders after import, then track events and conversions when you’re ready.

The difference you feel after week one

Less limit-checking. Cleaner reporting. Tracking that connects every click to a business result.

Create branded links without monthly creation limits

Rebrandly works well for branding, but its plans tie link and QR creation to monthly quotas. ShortPen removes that friction. Create as many links and QRs as you need, then upgrade only when your tracking needs grow.

Link and QR code creation in ShortPen
Link and QR code creation in ShortPen
Link and QR code creation in ShortPen
Link analytics dashboard
Link analytics dashboard
Link analytics dashboard

Track outcomes after the click

Rebrandly focuses on click analytics and retargeting audiences. ShortPen goes further. Track signups, purchases, and leads back to the exact link, QR, campaign, and channel that drove them.

Organize campaigns, clients, and teams at scale

If you manage multiple brands or clients, messy link lists kill reporting. ShortPen uses Workspaces plus folders and tags so each project stays separated, analytics stay clean, and collaborators only see what they need.

ShortPen link management system
ShortPen link management system
ShortPen link management system

Questions before you switch from Rebrandly

Quick answers on migration, tracking, and what changes when you start using ShortPen.

Can I import my Rebrandly links into ShortPen?

Will my existing Rebrandly links keep working?

What’s the difference between Rebrandly tracking and ShortPen conversion tracking?

Why do Rebrandly “destination edits” matter?

Do I need a custom domain to use ShortPen?

Can I import my Rebrandly links into ShortPen?

Will my existing Rebrandly links keep working?

What’s the difference between Rebrandly tracking and ShortPen conversion tracking?

Why do Rebrandly “destination edits” matter?

Do I need a custom domain to use ShortPen?

Can I import my Rebrandly links into ShortPen?

Will my existing Rebrandly links keep working?

What’s the difference between Rebrandly tracking and ShortPen conversion tracking?

Why do Rebrandly “destination edits” matter?

Do I need a custom domain to use ShortPen?

Ready to make every click count?

Simplify your link management, gain valuable insights, and take control of your online presence. Your journey to better links starts here.