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Conversion tracking

Conversion tracking for links and QR codes

Track conversions from every click and scan. Connect your website in minutes, pick the actions that matter, and compare links and QR codes by conversion rate in one dashboard.

Start free

Start free

See how it works

See how it works

From click to conversion in three steps

Step 1: connect your website to ShortPen
Step 1: connect your website to ShortPen

1. Connect your website

1. Connect your website

Add ShortPen to your site in minutes, by hand or with an integration like our Shopify app.

Step 2: choose the conversion events to track
Step 2: choose the conversion events to track

2. Choose the actions that count

2. Choose the actions that count

Pick the signups, purchases or pages that count as a conversion. It only takes a few clicks.

Step 3: conversions per link and QR code
Step 3: conversions per link and QR code

3. See conversions per link and QR

3. See conversions per link and QR

Turn on event tracking for a link or QR code. Its conversions show up next to clicks and scans.

See conversions next to every click and scan

Every link and QR code gets its own conversion report, right beside its traffic, ready to share

Compare each event's count and conversion rate on a single link

Filter by source, country, device or browser to find where conversions come from

Compare links across the workspace by client, folder or tag

Share a read-only report that clients and teammates open without an account

See how it works

See how it works

ShortPen conversions next to clicks and scans
ShortPen conversion events setup

Track the actions you care about

A conversion is whatever your business counts: a signup, a lead, a purchase, etc.

Record a conversion when a visitor reaches a page like /thank-you

Send an event from your code for steps without their own page, like a signup in a modal

Track Add to cart, Checkout and Purchase on Shopify without writing code, with more platforms on the way

Test every event before launch so test visits stay out of your reports

Create your first event

Create your first event

Watch conversions arrive in real time

Each conversion appears as a row the moment it happens

See the event, source, country, device and time for every conversion

Open a visitor's activity to follow the path from click or scan to signup

Check a launch in the first hour instead of waiting for tomorrow's totals

Explore real-time analytics

Explore real-time analytics

ShortPen real-time conversions feed

Built for the way you share links

Ecommerce

Your store shows the orders, but not which post, email or QR code brought them. Connect your store to ShortPen and every order is credited on the link that sent the shopper.

Get started

Ecommerce

Your store shows the orders, but not which post, email or QR code brought them. Connect your store to ShortPen and every order is credited on the link that sent the shopper.

SaaS

Signups pile up, and nobody can say which channel sent them. Record a signup on your welcome page or from your app, and compare signup rates link by link.

Agencies

Clients want results, and click counts don't prove much. Give each client a workspace and send a read-only report with clicks and conversions side by side.

Creators

Brands ask what your audience did after the click, and you only have click counts. Show the signups and sales each of your links produced.

Events

Printed materials go out, and you never learn which ones brought registrations. Put a QR code on each badge, banner or flyer and see the registrations behind every scan.

Local businesses

Flyers, menus and packaging get scanned, but you can't tell if the scans turn into customers. Track the bookings and orders that follow each scan, and change where a printed code points without reprinting.

Built for the way you share links

Ecommerce

Your store shows the orders, but not which post, email or QR code brought them. Connect your store to ShortPen and every order is credited on the link that sent the shopper.

Get started

Ecommerce

Your store shows the orders, but not which post, email or QR code brought them. Connect your store to ShortPen and every order is credited on the link that sent the shopper.

SaaS

Signups pile up, and nobody can say which channel sent them. Record a signup on your welcome page or from your app, and compare signup rates link by link.

Agencies

Clients want results, and click counts don't prove much. Give each client a workspace and send a read-only report with clicks and conversions side by side.

Creators

Brands ask what your audience did after the click, and you only have click counts. Show the signups and sales each of your links produced.

Events

Printed materials go out, and you never learn which ones brought registrations. Put a QR code on each badge, banner or flyer and see the registrations behind every scan.

Local businesses

Flyers, menus and packaging get scanned, but you can't tell if the scans turn into customers. Track the bookings and orders that follow each scan, and change where a printed code points without reprinting.

Built for the way you share links

Ecommerce

Your store shows the orders, but not which post, email or QR code brought them. Connect your store to ShortPen and every order is credited on the link that sent the shopper.

Get started

Ecommerce

Your store shows the orders, but not which post, email or QR code brought them. Connect your store to ShortPen and every order is credited on the link that sent the shopper.

SaaS

Signups pile up, and nobody can say which channel sent them. Record a signup on your welcome page or from your app, and compare signup rates link by link.

Agencies

Clients want results, and click counts don't prove much. Give each client a workspace and send a read-only report with clicks and conversions side by side.

Creators

Brands ask what your audience did after the click, and you only have click counts. Show the signups and sales each of your links produced.

Events

Printed materials go out, and you never learn which ones brought registrations. Put a QR code on each badge, banner or flyer and see the registrations behind every scan.

Local businesses

Flyers, menus and packaging get scanned, but you can't tell if the scans turn into customers. Track the bookings and orders that follow each scan, and change where a printed code points without reprinting.

What people actually say

Don't take our word for it. These are real people who use ShortPen to manage links, track campaigns, and run QR codes across their business.

The simple way to connect a link to a result

Works on every channel, online and offline

Counts every click, even when UTMs get stripped

Keeps tracking when links are shared and forwarded

Credits the conversion to the exact link or QR code

Clicks, scans and conversions in one dashboard, with %CR

Last-click credit with no time limit

No engineering resources needed

Setup time

Minutes

UTMs only

Partial

Partial

Partial

Up to 90 days

Minutes per link

Cookie

Partial

Ends when the cookie expires

Days to weeks

Swipe to compare all tracking methods

Conversions are just the start

Conversion tracking works with every other part of ShortPen

Links

Branded links on your own domain. Change the destination anytime, without losing data.

QR Codes

Dynamic QR codes tied to your links. Update the destination without reprinting.

Analytics

Clicks, devices, countries, sources. Filtered by folder, tag, or time range.

UTM Manager

Standardize your UTM conventions across the whole team. No more inconsistent parameters.

API

Create, edit and track links from your own code. No more links made by hand.

Every link you create also gets

See all the features

Every link you create also gets

See all the features

Questions about conversion tracking

If something's stopping you from trying ShortPen, the answer is probably here.

What is link conversion tracking?

It connects a click on a link, or a scan of a QR code, to what the visitor does next on your site, like signing up or buying. You see which links lead to results, not only which links get clicks.

How does ShortPen connect a click to a conversion?

What is the ShortPen Pixel?

Do I need a developer to set it up?

Does it work with Shopify?

Which platforms does ShortPen connect to?

Do QR code scans count?

Will I see conversions from before I set it up?

Do I need to turn on tracking for each link?

Does event tracking slow down my links?

What data does ShortPen collect?

What happens when I reach my monthly conversion limit?

How many conversions does the free plan include?

Can I share conversion reports with clients?

Ready to make every click count?

Simplify your link management, gain valuable insights, and take control of your online presence. Your journey to better links starts here.

Get started

Get started