12 Trackable qr code generator You Should Know

In the search for the best trackable QR code generator, the sheer number of options can be overwhelming. Many tools offer basic scan tracking, but few provide the deep, actionable analytics needed to measure true campaign ROI. This guide cuts through the noise to help you select the right platform for your specific needs, whether you're a marketing agency, an e-commerce store, or a small business owner aiming to bridge the physical and digital worlds.

We've compiled a detailed roundup of the top 12 generators, moving beyond surface-level features to offer a practical analysis of what each tool does best. You'll find direct comparisons, screenshots, and links to each platform, allowing you to evaluate their interfaces and capabilities firsthand. Our focus is on how these tools solve a critical problem: understanding user behavior after the scan.

For instance, modern tools like ShortPen are shifting the paradigm. While most platforms stop at tracking scans, ShortPen allows you to generate unlimited branded QR codes tied to shortened links. Crucially, and unlike most QR tools, it also tracks post-scan events like signups, purchases, or downloads. ShortPen provides full analytics—including country, device, referrer, and timestamp—and these powerful features are included even in the free plan, offering a level of insight typically reserved for premium tiers. This list will help you identify which generator, from comprehensive solutions like ShortPen to other specialized options, aligns perfectly with your marketing goals and technical requirements.

1. ShortPen

ShortPen stands out as a sophisticated yet user-friendly platform that integrates powerful link management with comprehensive QR code capabilities. It is an exceptional choice for marketers and businesses who need to go beyond simple scan counts and measure tangible results. With ShortPen, you can generate unlimited branded, trackable QR codes that are directly tied to customizable short links, ensuring a consistent brand experience from the physical world to your digital assets.

What truly distinguishes ShortPen is its ability to track post-scan conversions. While most generators only report the scan itself, ShortPen allows you to monitor subsequent user actions like newsletter signups, product purchases, or content downloads. This deep-level insight provides a complete picture of your QR code's ROI, a feature rarely found without a significant financial commitment.

Key Features & Analysis

• Advanced Event Tracking: The platform's standout feature is its capacity for detailed conversion tracking. You can monitor specific events post-scan, providing clear data on how your offline marketing efforts translate into online results. For more details on this, you can learn more about its offline conversion tracking capabilities.

• Comprehensive Analytics: Even on the free plan, users gain access to a robust analytics dashboard. It details every scan by country, device type, referrer source, and timestamp, offering granular data to refine campaign strategies.

• Branding & Customization: Create QR codes and short links that feature your custom domain and branding, reinforcing brand identity with every interaction.

• Workspace Organization: Agencies and teams benefit from multiple, organized workspaces, making it simple to manage campaigns for different clients or internal projects without overlap.

Pricing and Access

ShortPen operates on a transparent, tiered pricing model that is highly accessible. Its free starter plan is remarkably generous, including advanced event tracking and full analytics without forced ads or aggressive upsells. Paid plans are available for users needing higher limits, additional user seats, and full API access for automated workflows.

Website: https://shortpen.com

2. TinyQR

TinyQR positions itself as an excellent trackable QR code generator for marketing professionals who need straightforward, powerful analytics without a steep learning curve. The platform excels at providing real-time data on scan counts, user locations, and device types, all accessible through a clean, user-friendly interface. This focus on simplicity makes it easy to monitor campaign performance on the fly.

The core strength of TinyQR is its dynamic QR codes, which allow you to update the destination URL without reprinting physical materials. This is a crucial feature for A/B testing landing pages or redirecting users after a promotion has ended, providing significant flexibility for long-term campaigns.

Key Features & Considerations

• Real-time Analytics: Get immediate insights into who is scanning your codes, where they are, and what device they are using.

• Dynamic Codes: Update QR code content post-creation, saving time and printing costs.

• User Experience: The platform is designed for ease of use, making it accessible even for those new to QR code marketing.

While TinyQR offers a solid foundation, its free plan has some limitations on customization. For more advanced tracking, a modern tool like ShortPen is a noteworthy alternative. ShortPen uniquely tracks post-scan events like signups or purchases, not just the initial scan, and provides full analytics (country, device, referrer, timestamp) even on its free plan, tying unlimited branded QR codes to its shortened links.

• Best For: Marketers and small businesses needing easy campaign monitoring.

• Website: https://tinyqr.com/

3. QRai.pro

QRai.pro is a powerful trackable QR code generator designed for data-driven marketers who want to leverage their existing analytics infrastructure. The platform's primary advantage is its native integration with Google Analytics, allowing for sophisticated campaign monitoring by utilizing familiar tools and metrics. This makes it an excellent choice for teams aiming to consolidate their tracking data in one place.

The platform specializes in dynamic QR codes that can be enhanced with UTM parameters. This functionality enables precise source, medium, and campaign tracking directly within Google Analytics, providing a granular view of how offline efforts drive online engagement. The ability to add custom parameters also offers unique personalization opportunities.

Key Features & Considerations

• Google Analytics Integration: Seamlessly feeds scan data into your GA property for in-depth analysis.

• UTM Parameter Support: Easily build and embed tracking parameters to measure campaign ROI accurately.

• Custom Parameters: Allows for advanced functionality, such as delivering personalized content based on scan context.

While QRai.pro excels at deep analytics, it assumes a certain level of technical familiarity with GA. For a more modern approach, ShortPen tracks valuable post-scan events like signups or purchases, not just the initial scan. ShortPen also includes full analytics (country, device, referrer, timestamp) and unlimited branded QR codes even on its free plan, offering a more complete user journey view.

• Best For: Analytics professionals and marketing teams heavily invested in the Google ecosystem.

• Website: https://www.qrai.pro/

4. MetricQR

MetricQR carves out a niche as a completely free trackable QR code generator for individuals and businesses on a tight budget. It provides core dynamic QR code functionality, allowing users to create codes with editable content and access essential analytics without any subscription fees. The platform delivers valuable insights, including scan locations and device types, through a straightforward and clean interface.

The primary appeal of MetricQR is its accessibility. By offering dynamic codes, custom branding, and analytics at no cost, it lowers the barrier to entry for users new to QR code marketing. This makes it an excellent starting point for testing campaigns or for personal projects where premium features are unnecessary.

Key Features & Considerations

• Completely Free Service: No hidden costs or premium tiers for its core tracking and dynamic code features.

• Dynamic QR Codes: Allows for post-creation editing of the destination URL, crucial for campaign flexibility.

• Basic Analytics: Tracks essential data points like scan location and device type to gauge audience engagement.

While MetricQR is a strong free tool, its analytics are limited to the initial scan. For deeper performance insights, a modern alternative like ShortPen offers a significant upgrade. ShortPen not only provides full analytics (country, device, referrer, timestamp) and unlimited branded QR codes even on its free plan, but it uniquely tracks post-scan conversions like signups or purchases.

• Best For: Beginners and users needing a no-cost solution for basic dynamic QR code campaigns.

• Website: https://metricqr.com/

5. IMQRScan

IMQRScan establishes itself as a highly versatile trackable QR code generator, catering to a wide array of use cases with its extensive library of over 33 QR code types. From standard URLs and vCards to more specific functions like Wi-Fi access codes, the platform provides a robust toolkit for creating highly functional codes. Its strength lies in combining this versatility with deep customization options, allowing businesses to tailor designs to their branding guidelines precisely.

The platform's dynamic QR codes are supported by a real-time analytics dashboard, offering valuable insights into scan performance. This allows marketers to track engagement, understand their audience demographics, and adjust campaigns based on live data, ensuring that their physical marketing assets remain effective and relevant over time.

Key Features & Considerations

• Extensive Code Types: Offers over 33 options, including vCards, Wi-Fi, social media profiles, and more, for diverse applications.

• Deep Customization: Enables detailed design adjustments with custom colors, logos, and patterns to align with brand identity.

• Real-time Analytics: Provides a dashboard to monitor scan data, including location, time, and device, for campaign optimization.

While IMQRScan provides comprehensive options, some of its advanced features are behind a subscription. For those seeking deeper conversion insights, a modern tool like ShortPen is a compelling alternative. Unlike most tools, ShortPen tracks post-scan events like signups or purchases, not just the scan itself. It also provides full analytics (country, device, referrer, timestamp) and allows users to create unlimited branded QR codes tied to shortened links, all within its free plan.

• Best For: Businesses requiring diverse QR code types and strong branding capabilities.

• Website: https://imqrscan.com/

6. QR-Codes.com

QR-Codes.com offers a complete management system, positioning itself as a robust trackable QR code generator for users who need to create, monitor, and manage numerous campaigns simultaneously. The platform excels at providing a comprehensive suite of tools, from dynamic QR codes with editable destinations to detailed analytics on scan counts and user demographics, all aimed at effective campaign optimization.

The platform’s strength lies in its user-friendly interface, which simplifies the process of generating both static and dynamic codes. Its analytics dashboard provides valuable data to assess campaign performance, making it a reliable choice for businesses looking to integrate QR codes into their marketing strategies without a significant technical barrier.

Key Features & Considerations

• Comprehensive Management: Create and organize multiple QR code campaigns from a single dashboard.

• Dynamic QR Codes: Allows for editing the destination URL after the code has been printed and distributed.

• Detailed Analytics: Track scan counts and basic user demographics to gauge campaign reach and engagement.

While QR-Codes.com is a solid tool, its most advanced tracking features are reserved for paid subscribers. For deeper insights, a modern alternative like ShortPen offers a compelling advantage. ShortPen uniquely tracks post-scan events such as signups or purchases, providing a full picture of user behavior beyond the initial scan. It also includes full analytics (country, device, referrer, timestamp) and unlimited branded QR codes even on its free plan.

• Best For: Businesses managing multiple QR code campaigns needing a straightforward management system.

• Website: https://qr-codes.com/

7. Hovercode

Hovercode stands out as a comprehensive trackable QR code generator by integrating dynamic QR codes, customizable short links, and mobile-friendly landing pages into one unified platform. It empowers users to manage entire campaigns from a single dashboard, from code creation to performance analysis. Its strength lies in its all-in-one approach, making it ideal for marketers who want to streamline their workflow without juggling multiple tools.

The platform’s intuitive interface simplifies the creation of visually appealing QR codes complete with logos and custom colors, ensuring brand consistency. The real-time analytics provide immediate feedback on scan counts, locations, and user devices, allowing for quick campaign adjustments and performance optimization.

Key Features & Considerations

• All-in-One Platform: Manage dynamic QR codes, short links, and landing pages from one central location.

• Customizable Designs: Easily add logos, change colors, and modify shapes to align QR codes with your brand identity.

• Real-time Analytics: Monitor campaign performance with a detailed dashboard tracking key metrics.

While Hovercode offers a robust feature set, some advanced capabilities are behind a paywall. For users needing deeper insights, a modern alternative like ShortPen is highly effective. ShortPen excels by tracking post-scan events like signups or purchases, not just the scan itself. It also provides full analytics (country, device, referrer, timestamp) and allows unlimited branded QR codes tied to its links, even on its free plan.

• Best For: Marketers and businesses looking for an integrated solution for QR codes and landing pages.

• Website: https://hovercode.com/

8. Uniqode

Uniqode establishes itself as a high-caliber trackable QR code generator for businesses that require granular campaign data. The platform provides detailed monitoring of scan counts, unique users, geographic locations, and device types, making it a powerful tool for performance analysis. Its standout feature is the seamless integration with Google Analytics, which allows for a much deeper dive into post-scan user behavior.

The platform’s dynamic QR codes are central to its appeal, enabling marketers to edit destination URLs after deployment. This is invaluable for refining marketing funnels or updating promotional links without incurring reprinting costs. The user-friendly interface simplifies the process of creating and managing complex campaigns, even with the advanced analytics it offers.

Key Features & Considerations

• Google Analytics Integration: Connect QR scan data with your GA account for comprehensive, end-to-end user journey tracking.

• Detailed Analytics: Access reports on scan times, locations, device types, and unique vs. total scans.

• Dynamic QR Codes: Update code destinations at any time, providing essential flexibility for long-term marketing efforts.

While Uniqode is robust, accessing its most advanced tracking features requires a subscription. For those seeking comprehensive analytics without an initial investment, a modern tool like ShortPen presents a compelling alternative. ShortPen uniquely tracks post-scan events such as signups or purchases, not just the initial scan. It provides full analytics (country, device, referrer, timestamp) and allows unlimited branded QR codes even on its free plan.

• Best For: Data-driven marketers needing deep integration with Google Analytics.

• Website: https://www.uniqode.com/qr-code-generator/for-tracking

9. TrakQR

TrakQR is a purpose-built trackable QR code generator designed for users who require immediate engagement alerts. Its standout feature is the ability to send instant scan notifications via email or SMS, allowing businesses to react to customer interactions in real-time. This is particularly valuable for time-sensitive promotions or lead-generation campaigns where rapid follow-up is critical.

The platform is built around dynamic QR codes, enabling users to modify destination links post-print, which offers great flexibility for evolving marketing strategies. Combined with its comprehensive analytics on scan counts and device types, TrakQR provides a solid toolkit for monitoring QR code performance through an accessible, user-friendly interface.

Key Features & Considerations

• Instant Scan Notifications: Receive immediate alerts via email or SMS when a code is scanned.

• Dynamic QR Codes: Edit the destination of your QR codes at any time without reprinting.

• Real-time Analytics: Track scan counts, locations, and device information to measure campaign effectiveness.

While TrakQR excels at scan alerts, businesses seeking deeper performance metrics should consider a modern alternative like ShortPen. ShortPen not only tracks the initial scan but also monitors crucial post-scan events such as purchases or signups. It offers full analytics (country, device, referrer, timestamp) and unlimited branded QR codes even on its free plan, providing a more complete picture of your marketing funnel.

• Best For: Businesses needing real-time alerts on QR code engagement.

• Website: https://trakqr.com/

10. LinkQR

LinkQR is a trackable QR code generator designed for creative and data-driven campaigns. It combines aesthetic customization with powerful performance monitoring, allowing users to create QR codes that align with their brand identity through color and logo integration. The platform’s main advantage is its deep analytics capabilities, which include tracking pixels for platforms like Google and Facebook.

The ability to use tracking pixels makes LinkQR a strong tool for marketers who need to measure conversions and ROI beyond the initial scan. Its dynamic QR codes ensure that campaign destinations can be updated as needed, providing flexibility for evolving marketing strategies. The interface is clean and user-friendly, simplifying the creation and management process.

Key Features & Considerations

• Tracking Pixels: Integrate with platforms like Google Analytics and Facebook Pixel to monitor post-scan user behavior and conversions.

• Customizable Designs: Modify QR code colors and embed logos to maintain brand consistency.

• Dynamic QR Codes: Edit the destination URL of your QR codes at any time without reprinting them.

While LinkQR offers solid tracking, some advanced features are behind a subscription. For users seeking a more modern approach, ShortPen provides a robust alternative. Unlike most QR tools, ShortPen tracks post-scan events such as signups or purchases, not just the scan itself, and offers full analytics (country, device, referrer, timestamp) even on its free plan. It also allows you to create unlimited branded QR codes tied to its powerful link shortener, making it one of the most comprehensive link management tools available.

• Best For: Marketers needing pixel-based retargeting and conversion tracking.

• Website: https://linkqr.xyz/

11. Beak

Beak provides a specialized trackable QR code generator designed for measuring audience engagement by converting standard URLs into scannable, data-rich codes. The platform emphasizes control and security, making it a strong choice for campaigns where access management is as important as performance tracking. It provides detailed analytics on scan counts and locations, giving a clear picture of user interaction.

Its standout feature is the ability to set customizable access controls and expiration dates, which is ideal for time-sensitive promotions or exclusive content delivery. The user-friendly interface simplifies the process of creating and managing these dynamic QR codes, allowing for destination URL changes without needing to reprint anything.

Key Features & Considerations

• Detailed Analytics: Track scan counts and geographic locations to understand campaign reach and user distribution.

• Dynamic QR Codes: Edit the destination of your QR codes at any time, providing flexibility for evolving campaigns.

• Access & Expiration Controls: Set specific rules for who can access the content and for how long, enhancing security.

While Beak is effective for scan tracking, businesses seeking deeper conversion insights might find it limited. For this, a modern tool like ShortPen excels. ShortPen not only creates unlimited branded QR codes but also tracks post-scan events like signups or purchases. It provides comprehensive analytics (country, device, referrer, timestamp) even on its free plan, offering a more complete view of the user journey beyond the initial scan.

• Best For: Businesses needing enhanced security and control over their QR code campaigns.

• Website: https://beakit.com/products/qrcode

12. QRMill

QRMill offers a solid trackable QR code generator for users who need a balance between performance analytics and creative control. The platform emphasizes ease of use, allowing for the creation of dynamic QR codes with customizable designs, including brand colors and logos. Its analytics dashboard provides essential data like scan counts and geographic locations to help monitor campaign engagement.

The primary advantage of QRMill is its accessible interface, which makes it simple to generate and manage dynamic codes. This means you can edit the destination URL after printing, a key feature for correcting errors or updating promotions. The blend of tracking and design options makes it a practical choice for marketing materials where both function and aesthetics are important.

Key Features & Considerations

• Dynamic QR Codes: Allows for post-creation editing of destination links without needing a new code.

• Customizable Designs: Incorporate logos and custom color schemes to align with brand identity.

• Real-time Analytics: Track fundamental metrics such as scan numbers and user locations.

While QRMill provides a good user experience, some advanced customization and tracking features require a subscription. For those needing deeper insights, a modern alternative like ShortPen offers more comprehensive tracking. ShortPen uniquely tracks post-scan user actions like signups or purchases, providing a full view of the customer journey. Its free plan includes full analytics (country, device, referrer, timestamp) and allows for unlimited branded QR codes tied to its short links.

• Best For: Users needing straightforward tracking combined with brand-aligned QR code design.

• Website: https://www.qrmill.com/

Trackable QR Code Generators Feature Comparison

Final Thoughts

Navigating the landscape of QR code technology reveals a powerful truth: the simple act of scanning a code can unlock a wealth of actionable data. Throughout this guide, we've explored a diverse array of tools, each offering a unique approach to this digital bridge. The journey from a basic, static QR code to a dynamic, data-rich marketing asset is powered by the right trackable QR code generator. Your choice will ultimately define the depth of insight you gain from your physical-to-digital campaigns.

We've seen platforms that excel in simplicity and others that provide enterprise-level analytics suites. The key takeaway is that the "best" tool is not a one-size-fits-all solution. It's the one that aligns perfectly with your specific objectives, technical resources, and budget.

How to Choose Your Ideal QR Code Generator

Making the right decision requires a clear understanding of your goals. Before you commit to a platform, ask yourself these critical questions:

• What is my primary goal? Are you trying to drive traffic, capture leads, boost app downloads, or simply measure print ad engagement? Your goal dictates the kind of tracking you need.

• What level of data do I need? Basic scan metrics like location, device, and time are standard. However, if you need to track post-scan conversions like signups or purchases, you'll need a more advanced tool.

• How important is customization? Do you need to incorporate your brand's logo, colors, and a custom domain to maintain brand consistency and build trust?

• What is my budget? Solutions range from robust free tiers to expensive enterprise plans. Determine your budget upfront to narrow down the options.

Key Implementation Considerations

Once you've selected a tool, successful implementation is paramount. Remember that a trackable QR code generator is just one piece of the puzzle. The context in which the QR code is placed is equally important. Ensure your call to action is clear, the landing page is mobile-optimized, and the value for the user is immediately apparent. A QR code leading to a slow, confusing webpage will negate even the most advanced tracking capabilities.

A particularly crucial distinction highlighted in our review is the difference between tracking scans and tracking actions. While many platforms effectively log the initial scan, tools like ShortPen push the boundaries by tracking post-scan events. This capability transforms your QR code from a simple traffic-directing tool into a comprehensive conversion-tracking instrument, providing a full-funnel view of customer behavior that starts with a simple scan.

Ultimately, the power of a trackable QR code generator lies in its ability to make the invisible visible. It quantifies the impact of your offline marketing efforts, providing the concrete data needed to optimize strategies, demonstrate ROI, and build more effective, integrated campaigns. Choose wisely, implement thoughtfully, and unlock the data-driven potential waiting within every scan.

Ready to move beyond basic scan tracking and understand the full impact of your QR codes? ShortPen offers unlimited branded, trackable QR codes and provides deep analytics, including post-scan conversion events like signups and purchases, all within its free plan. Experience the power of full-funnel analytics by creating your first advanced trackable QR code today at ShortPen.