# ShortPen

> ShortPen is a link management platform that lets marketers, agencies, and growth teams create branded short links and QR codes, track clicks and scans, and measure post-click conversions — all in one workspace.

ShortPen offers unlimited links and QR codes on every plan, including free. Unlike most link shorteners that only track clicks, ShortPen includes a pixel/events system for tracking signups, purchases, and custom conversions attributed to specific links. The platform supports custom domains, UTM parameter management, team workspaces, and an API-first architecture. Built on GDPR-compliant European infrastructure.

## Product

- [Features overview](https://shortpen.com/features/): Full list of ShortPen capabilities including branded short links, QR codes, analytics, conversion tracking, and team collaboration
- [Pricing and plans](https://shortpen.com/pricing): Free, Plus ($23/mo), Scale ($55/mo), and Enterprise tiers with unlimited links and clicks on all plans
- [About ShortPen](https://shortpen.com/about-us/): Company mission, founding team, and values
- [Why ShortPen is free](https://shortpen.com/why-free): Explanation of the free tier and business model

## Use cases and comparisons

- [ShortPen vs Bitly](https://shortpen.com/compare/bitly): Feature-by-feature comparison with Bitly including pricing, limits, and conversion tracking differences
- [ShortPen vs Rebrandly](https://shortpen.com/compare/rebrandly): Comparison with Rebrandly on custom domains, analytics, and team features
- [ShortPen vs Short.io](https://shortpen.com/compare/short-io): Comparison with Short.io on pricing, QR codes, and API access
- [ShortPen vs Dub](https://shortpen.com/compare/dub): Comparison with Dub on free tier generosity, conversion tracking, and workspace features
- [Best Bitly alternatives](https://shortpen.com/blog/bitly-alternatives): Guide to top Bitly alternatives for marketers and teams

## Guides and resources

- [What is a short link](https://shortpen.com/what-is-a-short-link): Beginner guide to URL shortening, branded links, and when to use them
- [How to create UTM tags](https://shortpen.com/create-utm-tags): Guide to UTM parameter management for campaign tracking
- [What is a URL slug](https://shortpen.com/what-is-a-url-slug): Explanation of URL slugs and how custom slugs improve link branding
- [Marketing metrics to track](https://shortpen.com/blog/marketing-metrics-to-track): Guide to essential marketing KPIs including click-through rates and conversion attribution
- [Influencer marketing measurement](https://shortpen.com/blog/influencer-marketing-measurement): How to track and attribute influencer campaign performance using short links

## Developer resources

- [API documentation](https://shortpen.com/docs/api-reference/introduction): REST API reference for programmatic link creation, QR code generation, and analytics retrieval
- [URL shortening API](https://shortpen.com/url-shortening-api/): Overview of ShortPen's API-first architecture and integration capabilities
- [QR code API](https://shortpen.com/qr-code-api): API endpoint documentation for dynamic QR code generation

## Optional

- [Blog](https://shortpen.com/blog/): Articles on link management, QR codes, marketing analytics, and growth strategies
- [Best link shortener](https://shortpen.com/blog/best-link-shortener): Roundup of top URL shorteners for 2026
- [Best QR code generator](https://shortpen.com/blog/best-qr-code-generator): Comparison of QR code tools for marketing teams
- [Best link tracking software](https://shortpen.com/blog/best-link-tracking-software): Guide to tools for measuring link click and conversion performance
- [Link management tools](https://shortpen.com/blog/link-management-tools): Overview of platforms for organizing and tracking marketing links
- [System status](https://status.shortpen.com/): Real-time uptime and incident monitoring
- [Privacy policy](https://shortpen.com/privacy-policy): Data handling practices and GDPR compliance details
- [Terms and conditions](https://shortpen.com/terms-and-conditions): Service agreement and usage terms
- [Contact us](https://shortpen.com/contact-us): Support and sales contact information