> ## Documentation Index
> Fetch the complete documentation index at: https://shortpen.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

> ShortPen helps marketing teams, agencies, e-commerce, SaaS, and creators manage branded links and QR codes, track clicks and post-click events, and analyze performance across clients and channels.

# Who ShortPen is for: Use Cases by Audience

## Marketers (Growth & Performance)

**Typical jobs-to-be-done**

* Brand links and **track campaign clicks & scans** by source, device, and country.
* **Attribute conversions** (sign-ups, purchases) with events connected to your links.
* Slice performance by **folders** (campaigns) and **tags** (channels, audience).

**Features to lean on**

* [**UTMs**](/link-management/links-settings/utm-overview), tags, and folders for clean reporting.
* [**Analytics**](/key-concepts/analytics-overview) for micro vs. macro views.
* [**Events (Pixel)**](/key-concepts/pixel-overview) for post-click outcomes, triggered by URL or code.

<Info>
  **See also:**

  * [What metrics are available for individual links in ShortPen?](/analytics/link-level-analytics/link-level-metrics)
  * [How to enable event tracking on a ShortPen link](/link-management/links-settings/enabling-event-tracking)
</Info>

## Agencies (Multi-Client Operations)

**Typical jobs-to-be-done**

* Keep **clients’ links and analytics separated** by workspace.
* Give **granular access** to collaborators and clients.
* Produce **workspace-wide reports** and exports.

**Features to lean on**

* [**Organizations**](/key-concepts/organization-overview) & Workspaces to isolate brands/clients.
* Roles & permissions (Owner/Admin/User).
* Folders/Tags for per-client structure + cross-campaign filters.

<Info>
  **See also:**

  * [How workspaces work in ShortPen](/key-concepts/workspaces-overview)
  * [Understanding roles and permissions in ShortPen](/key-concepts/roles-and-permissions)
</Info>

## E-Commerce Stores

**Typical jobs-to-be-done**

* Install **Pixel** and **auto-track key e-commerce events** (Add to Cart, Checkout, Purchase).
* Measure **campaign → purchase** attribution across channels.
* Use **QR codes** on packaging or inserts to drive traffic and track scans.

**Features to lean on**

* [**Shopify integration**](/integrations/native-integrations/shopify-integration) for automated pixel install & events.
* [**Dynamic QR**](/key-concepts/qr-codes-overview) linked to product or promo pages.
* **Workspace analytics** [segmentated by folder/tag](/analytics/workspace-level-analytics/workspace-segmentation).

<Info>
  **See also:**

  * [How to install the ShortPen pixel with the Shopify app](/event-tracking/shortpen-pixel/pixel-shopify-installation)
  * [How to create and customize QR Codes in ShortPen](/link-management/qr-code/qr-creation)
  * [How to view conversions for a single ShortPen link](/analytics/link-level-analytics/link-conversion-analytics)
</Info>

## SaaS & Developer Teams

**Typical jobs-to-be-done**

* **Automate link creation** and **send events** programmatically.
* Build workflows with **Zapier, Make, etc.,** and webhooks.
* Retrieve analytics for internal dashboards (paid plans).

**Features to lean on**

* API (read/write keys) and webhooks on paid plans.
* **Integrated apps** actions/triggers (e.g., Shorten URL, Generate QR, New Event).

<Info>
  **See also:**

  * [What APIs are (and what they can do)](/key-concepts/api-overview)
  * [Overview of integrations in ShortPen](/key-concepts/integrations-overview)
</Info>

## Creators & Newsletters

**Typical jobs-to-be-done**

* Use **branded domains** for trust and better deliverability.
* Track **clicks by source/device** and which posts drive signups.
* Share **QR codes** in printed collateral for offline → online attribution.

**Features to lean on**

* **Custom domains**, **share previews**, [**password-protected links**](/link-management/links-settings/link-password-protection) (where needed).
* [Link analytics](/analytics/link-level-analytics/link-level-metrics) + events for newsletter conversions.

<Info>
  **See also:**

  * [Why use a custom domain with ShortPen?](/domains/why-use-custom-domain)
  * [How to customize social share previews in ShortPen](/link-management/links-settings/social-share-previews)
  * [How to create your first link in ShortPen](/getting-started/create-first-link)
</Info>

## Offline Campaigns (Events, Print, OOH)

**Typical jobs-to-be-done**

* Deploy **dynamic, branded QR codes** on posters, packaging, booths.
* Track **scans, countries, devices** and follow-through conversions.
* Iterate destinations without reprinting (dynamic QR).

**Features to lean on**

* [Dynamic QR](/key-concept/qr-codes-overview), [**folders per campaign**](/link-management/links-organization/folders), [tags](/link-management/links-organization/tags) per channel/venue.
* Workspace analytics to compare campaigns.

<Info>
  **See also:**

  * [How to create and customize QR Codes in ShortPen](/link-management/qr-code/qr-creation)
  * [Best practices for QR Codes in offline campaigns](/link-management/qr-code/qr-best-practices)
  * [How to view aggregate metrics for your ShortPen workspace](/analytics/workspace-level-analytics/workspace-level-metrics)
</Info>

## Regulated & Enterprise Teams

**Typical jobs-to-be-done**

* Operate under **GDPR + EU-only hosting** requirements.
* Maintain **data separation** across brands/units.
* Minimize personal data (pseudonymized analytics).

**Features to lean on**

* EU-hosted, GDPR-compliant analytics with no PII stored.
* Role-based access and workspaces for least-privilege data access.

<Info>
  **See also:**

  * [How ShortPen protects your data (GDPR and Data Privacy)](/account-billing-security/security-compliance/gdpr-data-privacy)
  * [Understanding roles and permissions in ShortPen](/key-concepts/roles-and-permissions)
</Info>

## Quick recommendations by audience

<AccordionGroup>
  <Accordion title="Marketers">
    Start with **folders per campaign** + **tags per channel**. Enable events for sign-ups/purchases.
  </Accordion>

  <Accordion title="Agencies">
    Create **one workspace per client**. Assign users with least-privilege roles.
  </Accordion>

  <Accordion title="E-commerce">
    Use **Shopify app** to auto-install Pixel. Verify events with the testing panel.
  </Accordion>

  <Accordion title="Developers">
    Use **API keys (read/write)** + **Zapier/Make** for automation.
  </Accordion>

  <Accordion title="Creators">
    Connect a **custom domain** and configure **share previews**.
  </Accordion>

  <Accordion title="Offline">
    Prefer **dynamic QR** so you can change destinations after printing.
  </Accordion>

  <Accordion title="Regulated">
    Leverage **EU-only hosting** and **pseudonymized analytics**.
  </Accordion>
</AccordionGroup>