> ## Documentation Index
> Fetch the complete documentation index at: https://shortpen.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Components of a ShortPen Link

> Learn the key components of a ShortPen link, from destination URL and domain to slug, title, folders, tags, and how each part shapes tracking and organization.

**Short answer:** A ShortPen link has seven main fields: **Destination URL**, **Domain**, **Slug**, **Title**, plus optional **Notes**, **Folder**, and **Tags**. Domain + Slug make the public **link** you share. The other fields help organization and reporting.

<Info>
  **See also**: [What is a link in ShortPen?](/key-concepts/links-overview)
</Info>

## Field-by-field reference

### 1. Destination URL

**What it is:** The final URL where visitors land (e.g., `https://example.com/landing`).

**Why it matters:** This is the business endpoint, your product page, lead form, signup, etc. [Changing the destination](/link-management/links/link-editing) later does **not** reset analytics for the link object (helpful when you need to fix a typo or swap a page without losing history).

<Tip>
  **Quick tips:** Use the canonical page. If you’re switching to a totally different offer, create/[duplicate](/link-management/links/link-duplication) a new link for clean reporting.
</Tip>

### 2. Domain

**What it is:** The branded host used in the URL you share (e.g., `go.yourbrand.com`).

You can use the default ShortPen domain (shr.pn) or [connect your own branded domain](/domains/domain-connection).

**Why it matters:** Branded domains increase trust, deliverability, and consistency (including QR usage).

<Tip>
  **Quick tips:** Connect and verify your domain first
</Tip>

<Info>
  **Learn more**: [How Custom Domains work in ShortPen](/key-concepts/domains-overview)
</Info>

### 3. Slug

**What it is:** The readable path that follows your domain (e.g., `/summer-offer`). Together, **domain + slug** form the public link you share.

**Why it matters:** Short, human slugs are easier to speak, paste, print, and they generate cleaner QR codes.

<Tip>
  **Quick tips:** If “[slug already in use](/link-management/troubleshooting/slug-conflict)” appears, pick another slug or switch domain
</Tip>

<Note>
  **Heads-up:** Changing the **domain or slug** creates a **new public Link**. Old shares (and printed QRs) still point to the old address. Replace assets as needed.
</Note>

### 4. Title

**What it is:** An internal label shown in lists and analytics (e.g., “Summer Offer – Paid Social”). It doesn’t change the public link.

**Why it matters:** Clear titles make your library scannable and help teammates find links quickly.

<Tip>
  **Quick tips:** Use a simple pattern such as `2025-Q3 Launch – Meta Ads`
</Tip>

<Info>
  **See:** [Best practices and troubleshooting for ShortPen links](/link-management/links/link-best-practices-and-troubleshooting)
</Info>

### 5. Notes (optional)

**What they are:** A longer internal description (up to 300 characters) for context the title can’t capture, a short brief, the link owner, campaign details, or reminders for teammates. Like the title, notes are **internal only** and never shown to visitors.

**Why they matter:** Notes keep the “why” and “how” next to the link, so anyone on the team understands its purpose without digging through other tools.

<Tip>
  **Quick tips:** Use notes for context that changes over time (e.g., “Paused 2025-08; reactivate for BFCM”). A live character counter shows how much space you have left.
</Tip>

### 6. Folder (optional)

**What it is:** One hierarchical container per link inside a [Workspace](/key-concepts/workspaces-overview).

**Why it matters:** Folders enable fast filtering and folder-level reporting for campaigns/clients.

<Info>
  **Learn more:** [How to create and manage folders in ShortPen](/link-management/links-organization/folders)
</Info>

### 7. Tags (optional)

**What they are:** Flexible labels (many per link) like channel, audience, influencer, or objective.

**Why they matter:** Tags unlock powerful filtering and comparisons in analytics (e.g., Facebook vs TikTok across many campaigns).

<Info>
  **Learn more:** [How to create and manage tags in ShortPen](/link-management/links-organization/tags)
</Info>

## Where you’ll see these fields in ShortPen

When you **create or edit a link**, you’ll find all of these in Basic settings:

* **Destination URL**
* **Domain + Slug** (your public link)
* **Title**
* **Notes** (internal description)
* **Folder / Tags** (organization & reporting fields)

Additional settings ([UTM](/link-management/links-settings/utm-overview), [QR Codes](/key-concepts/qr-codes-overview), [Social Share Previews](/link-management/links-settings/social-share-previews), [Password Protection](/link-management/links-settings/link-password-protection), etc.) live in their own panels and are covered in dedicated pages.

## Related links

* [What is a link in ShortPen?](/key-concepts/links-overview)
* [How to create a link in ShortPen](/link-management/links/link-creation)
* [How to edit an existing link in ShortPen](/link-management/links/link-editing)
* [How to create and manage folders in ShortPen](/link-management/links-organization/folders)
* [How to create and manage tags in ShortPen](/link-management/links-organization/tags)
* [How custom domains work in ShortPen](/key-concepts/domains-overview)
* [Understanding ShortPen Analytics](/key-concepts/analytics-overview)