> ## Documentation Index
> Fetch the complete documentation index at: https://shortpen.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

> Enable event tracking on ShortPen links to measure conversions, connect pixels, and analyze campaign performance.

# How to enable Event Tracking on a ShortPen link

**Short answer:** To enable event tracking on a link, create (or open) the link in ShortPen and switch on **Enable Tracking Events** in the link settings before you save. Conversions will then be attributed to that URL when your defined events fire.

<Tip>
  **Tip:** Advanced, full-detail analytics (segmentation, multi-link analysis) are available on [**paid plans**](/account-billing-security/plans-and-limits/plans-and-limits). You can still enable event tracking on any plan, limits may apply.
</Tip>

## Prerequisites

* The [**ShortPen Pixel**](/key-concepts/pixel-overview) is installed on the site where the event occurs.
* At least one [**Event**](/key-concepts/events-and-conversions-overview) already defined.

## How to enable event tracking when creating a link: Steps

<Steps>
  <Step title="Go to Links → New Link">
    <Info>
      **Learn more**: [How to create a link in ShortPen](/link-management/links/link-creation)
    </Info>

    ***
  </Step>

  <Step title="Enter the Destination URL">
    Choose your [**Domain**](/key-concepts/domains-overview) and **Slug**, and (optionally) add **Title**, [**Folder**](/link-management/links-organization/folders), and [**Tag**](/link-management/links-organization/tags)**.**

    <Info>
      **Learn more**: [Components of a ShortPen Link](/link-management/links/link-components)
    </Info>

    ***
  </Step>

  <Step title="Wait for pixel detection">
    When a valid ShortPen pixel is found on the destination page, you’ll immediately see a **Pixel detected** badge and the **Enable tracking events** toggle directly under the Destination URL.

    ***
  </Step>

  <Step title="Toggle on Enable tracking events">
    This flags the URL so conversions from your events can be tied back to this link.

    ***
  </Step>

  <Step title="Create Link">
    Share your URL. When users click/scan and later trigger your event, conversions will appear in analytics for this link.
  </Step>
</Steps>

## Enable event tracking on an existing URL

Open the URL, switch on **Enable tracking events**, and save.

Only actions that happen **after** you enable it will be attributed to that URL.

<Info>
  **Learn more**: [How to edit an existing link in ShortPen](/link-management/links/link-editing)
</Info>

## FAQ

<AccordionGroup>
  <Accordion title="Do UTMs affect events">
    No. UTMs don’t fire events. They enrich attribution. Events depend on your pixel and event setup.

    <Info>
      **Learn more**: [UTMs in ShortPen: What they are and why they matter](/link-management/links-settings/utm-overview)
    </Info>
  </Accordion>

  <Accordion title="Where do I see conversions">
    At the **link level** (for a single URL) and in **workspace analytics** (aggregated). Use filters by tag/folder to report by campaign.

    <Info>
      **Learn more**: [Overview of ShortPen Analytics](/key-concepts/analytics-overview)
    </Info>
  </Accordion>

  <Accordion title="Does enabling tracking slow my link">
    No. Enabling the toggle doesn’t change redirect speed. It simply allows analytics to associate events with that URL.
  </Accordion>
</AccordionGroup>

## Related links

* [How to create your first Event in ShortPen](/getting-started/create-first-event)
* [Understanding Events and Conversions in ShortPen](/key-concepts/events-and-conversions-overview)
* [How to test ShortPen events with the Event Testing Panel](/event-tracking/manage-events/events-testing)
* [How to view conversions for a single ShortPen link](/analytics/link-level-analytics/link-conversion-analytics)