> ## Documentation Index
> Fetch the complete documentation index at: https://shortpen.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How to create and manage tags in ShortPen

> Create, edit, and organize tags in ShortPen to group links, filter analytics, and manage campaigns more efficiently.

**Short answer:** Create tags from **Collections → Tags** in the sidebar or directly while editing a link, then filter lists and analytics by tag.

<Info>
  **See also**: [How tags work in ShortPen](/key-concepts/tags-overview)
</Info>

## Decide when to use **tags** vs **folders**

* [Folders](/key-concepts/folders-overview): the structural "home" for a link (one per link).
* [Tags](/key-concepts/tags-overview): cross-cutting labels you can use in many combinations (many per link).

<Tip>
  **A common pattern**: folder = ownership/context (e.g., Client A), tags = dimensions (e.g., facebook, remarketing, Q4-launch).
</Tip>

## How to create a new tag

### From Collections

1. In the sidebar, go to **Collections → Tags**.
2. Click **Add Tag**, enter **Name** (and optional **Color**), then **Create**.

> Use this screen later to **rename** or **delete** tags as your taxonomy evolves.

### While creating or editing a link

1. Go to **Links → New Link** (or open any link and click **Edit**).
2. In **Folder / Tags**, start typing. Pick an existing tag or choose "**Create"**.
3. Save the link.

<Info>
  **Learn more**: [How to create a link in ShortPen](/link-management/links/link-creation)
</Info>

## How to apply tags to links

### Single link

1. Open the link's **Edit** view.
2. In **Folder / Tags**, select one or more tags.
3. **Save**.

### Multiple links (bulk)

1. Go to **Links**, switch to **Select** mode, and choose the links.
2. Click **Bulk edit → Tags**, add or remove tags, then **Apply**.

<Info>
  **Learn more**: [How to bulk update or delete links in ShortPen](/link-management/manage-links-at-scale/bulk-actions)
</Info>

## How to rename tags

1. In the sidebar, go to **Collections → Tags**.
2. Click the tag's **rename** action (gear icon), update the name, and **Save**.

<Note>
  Renaming updates the label everywhere the tag is used.
</Note>

## How to delete tags

1. From the same screen, click the tag's **delete** (trash).
2. Confirm. The tag is removed from links; the links remain intact.

<Note>
  You can also remove a tag from a single link by editing the link and deselecting the tag (or via bulk edit).
</Note>

## How to filter lists and analytics by tag

* **Links list**: use **Filters → Tags** to narrow the grid to links carrying specific tags.

  <Info>
    **Learn more**: [How to use date range and segmentation filters in ShortPen](/analytics/link-level-analytics/analytics-filters-settings)
  </Info>
* [Analytics](/key-concepts/analytics-overview): in workspace or link analytics, use the **Tags** dimension and filters to compare channels and campaigns head-to-head (e.g., facebook vs tiktok).

## FAQ

<AccordionGroup>
  <Accordion title="What's the difference between a folder and a tag">
    One [folder](/key-concepts/folders-overview) per link (structural home). Many tags per link (cross-cut labels).
  </Accordion>

  <Accordion title="Do tags change the URL or redirect">
    No. Tags are metadata for organization and reporting.
  </Accordion>

  <Accordion title="Where do tags appear in analytics">
    As a filter and as a dimension/table at workspace level. You can compare performance by tag.

    <Info>
      **Learn more**: [Overview of ShortPen Analytics](/key-concepts/analytics-overview)
    </Info>
  </Accordion>
</AccordionGroup>

## Related links

* [How Tags work in ShortPen](/key-concepts/tags-overview)
* [How to create and manage folders in ShortPen](/link-management/links-organization/folders)
* [How to use date range and segmentation filters in ShortPen](/analytics/link-level-analytics/analytics-filters-settings)
* [How to bulk update or delete links in ShortPen](/link-management/manage-links-at-scale/bulk-actions)
* [Overview of ShortPen Analytics](/key-concepts/analytics-overview)
* [How to segment ShortPen data by folders and tags](/analytics/workspace-level-analytics/workspace-segmentation)