> ## Documentation Index
> Fetch the complete documentation index at: https://shortpen.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# How does integration with Shopify work? 

> Connect Shopify with ShortPen to track purchases, checkouts, and add-to-cart events automatically.

**Short answer:** The official Shopify app installs the [ShortPen Pixel](/key-concepts/pixel-overview) for you and starts tracking key ecommerce events (like Add to Cart, Checkout, and Purchase) automatically, so you can see conversions tied to your links without writing code.

<Info>
  Go to the [Shopify Shortpen App](https://apps.shopify.com/shortpen-integration)
</Info>

## What the Shopify integration is?

It’s a **native app** that connects your Shopify store to ShortPen. When installed, it **automatically adds the ShortPen pixel** to your store.

From that moment, ShortPen can **record standard e-commerce** [events](/key-concepts/events-and-conversions-overview) (Add to Cart, Checkout, Purchase) and show them in your dashboards.

<Info>
  If you’re looking for the step-by-step install, follow this guide instead: [How to install the ShortPen Pixel with the Shopify App](/event-tracking/shortpen-pixel/pixel-shopify-installation).
</Info>

## Why use it?

* **No code required:** the app handles the pixel install.
* **Immediate value:** Add to Cart, Checkout, and Purchase start tracking out of the box.
* **Clean attribution:** map clicks on your links to store actions you care about.

## How it works?

1. You install the Shopify app ([see the install guide](/event-tracking/shortpen-pixel/pixel-shopify-installation)).
2. The app **places the ShortPen pixel** in your store.
3. Shoppers interact with your store → the pixel **fires e-commerce events** (Add to Cart, Checkout, Purchase).
4. Events appear in ShortPen under **Events/Conversions** and in [Analytics](/key-concepts/analytics-overview) at link or workspace level.

## What the app tracks automatically

* **Add to Cart**: Track when items are added to the cart.
* **Initiate Checkout**: Track when checkout is initiated
* **Purchase**: Track completed purchases
* **View Content**: Track product page views
* **Page View**: Track when users view a page
* **Search**: Track when users search for something

No extra setup is required for these standard e-commerce events.

## How to customize which events are tracked

After installing the Shopify app, ShortPen automatically tracks a default set of e-commerce events (Add to Cart, Checkout, Purchase, etc.).

To modify or disable events installed via the Shopify app:

* In your **Shopify Admin**, go to **Apps → ShortPen → Settings → Events**.
* Toggle **Active / Inactive** for events like Add to Cart, Initiate Checkout, Purchase, etc.

<Note>
  **Note**: App-managed Shopify events are controlled **from the Shopify app settings**, not from **ShortPen → Event**.
</Note>

You can **always create custom events** using the standard methods available (e.g., through [URL-Triggered](/event-tracking/manage-events/url-triggered-events) or [Code-Triggered](/event-tracking/manage-events/code-triggered-events) events).

## FAQ

<AccordionGroup>
  <Accordion title="Do I need to write any code">
    No. The Shopify app installs the ShortPen pixel for you.
  </Accordion>

  <Accordion title="Where can I see my results">
    In [Link Analytics](/analytics/link-level-analytics/link-level-metrics) (per-link) and [General Analytics](/analytics/workspace-level-analytics/workspace-level-metrics) (workspace-wide).
  </Accordion>

  <Accordion title="Is an API key required">
    No, not for the Shopify app installation. API keys are for programmatic use.

    <Info>
      **Learn more**: [What APIs are (and what they can do)](/key-concepts/api-overview)
    </Info>
  </Accordion>
</AccordionGroup>

## Related links

* [How to install the ShortPen Pixel with the Shopify App](/event-tracking/shortpen-pixel/pixel-shopify-installation)
* [How to create the ShortPen Pixel](/event-tracking/shortpen-pixel/pixel-creation)
* [How to confirm your ShortPen Pixel is working](/event-tracking/shortpen-pixel/pixel-verification)
* [Understanding events and conversions in ShortPen](/key-concepts/events-and-conversions-overview)
* [Overview of ShortPen Analytics](/key-concepts/analytics-overview)