> ## Documentation Index
> Fetch the complete documentation index at: https://shortpen.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

> Learn how to view detailed analytics for your ShortPen links. Track clicks, QR scans, sources, devices, and conversions to understand your campaign performance and audience behavior.

# How to view analytics for your first ShortPen link

**Short answer:** Link Analytics in ShortPen gives you a focused view of how a single link performs. You’ll find metrics about engagement (clicks and QR scans), audience (sources, devices, locations), and impact (events and conversions if you use the Pixel).

This overview explains what you can explore inside the Analytics view and how it fits into broader reporting.

<Info>
  **See**: [What metrics are available for individual links in ShortPen?](/analytics/link-level-analytics/link-level-metrics)
</Info>

## Before you start

Before exploring Link Analytics, make sure:

* You’ve [**created and shared at least one ShortPen link**](/getting-started/create-first-link).
* (Optional, for conversions) The [**ShortPen Pixel**](/getting-started/install-shortpen-pixel) is installed and [**events are defined**](/getting-started/create-first-event) on your destination domain.

## What Link Analytics shows

Link Analytics brings together everything you need to evaluate a link’s performance at a glance.

When you open a link’s Analytics view, you can:

* **Check engagement:** total clicks and QR scans, with charts showing performance over time.
* **Identify sources:** understand which channels or referrers drove visitors to your link.
* **See device and browser data:** optimize your landing experience for mobile or desktop users.
* **Understand geography and language:** validate targeting and reach across countries.
* **Review outcomes:** if event tracking is enabled, view [**conversion data**](/analytics/link-level-analytics/link-conversion-analytics) linked to your campaigns.

> **In short:** it’s where you confirm whether your link is reaching the right people, through the right channels, and leading to the right results.

## What you can do in the Analytics view

The Analytics page is interactive and flexible, letting you:

* [**Adjust the date range**](/analytics/link-level-analytics/analytics-filters-settings) to focus on a specific campaign period.
* **Visualize data** through charts and breakdowns to spot patterns and spikes.
* **Compare insights** across sources, devices, and regions.
* **Explore conversion data** when using the Pixel, connecting engagement to results.
* [**Share or export**](/analytics/reporting/analytics-sharing) analytics if your plan allows, to collaborate or report externally.

If you want to dive deeper, for example, apply advanced filters or compare multiple links, you can do so from [**Workspace Analytics**](/analytics/workspace-level-analytics/workspace-level-metrics).

## FAQ

<AccordionGroup>
  <Accordion title="What’s the difference between Link Analytics and Workspace Analytics?">
    Link Analytics explains a **single** link (this page). Workspace Analytics aggregates **many** links with filters for folders, tags, or selected sets. Use workspace reports to compare campaigns or clients.
  </Accordion>

  <Accordion title="Can I share a read-only analytics page with a client?">
    Yes, use **Share** to generate a public link (no login required).
  </Accordion>

  <Accordion title="Do changes to the destination reset analytics?">
    No. Analytics continue on the same link object. Duplicate the link if you need isolated reporting for a new destination.

    <Info>
      **Learn more**: [How to edit an existing link in ShortPen](/link-management/links/link-editing)
    </Info>
  </Accordion>
</AccordionGroup>

## Related links

* [Overview of ShortPen analytics](/key-concepts/analytics-overview)
* [What metrics are available for individual links in ShortPen?](/analytics/link-level-analytics/link-level-metrics)
* [How to use date range and segmentation filters in ShortPen](/analytics/link-level-analytics/analytics-filters-settings)
* [How to view conversions for a single ShortPen link](/analytics/link-level-analytics/link-conversion-analytics)
* [UTMs in ShortPen: What they are and why they matter](/link-management/links-settings/utm-overview)
* [How to enable event tracking on a ShortPen link](/link-management/links-settings/enabling-event-tracking)