> ## Documentation Index
> Fetch the complete documentation index at: https://shortpen.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

> Learn how to install the ShortPen Pixel. Step-by-step guide to add your tracking script, verify Pixel activity, and track conversions and custom events in ShortPen.

# How to install the ShortPen Pixel

**Short answer:** The ShortPen Pixel is a lightweight tracking script that **connects what happens after a click**, like signups, purchases, or form submissions, to your ShortPen analytics. Installing it allows you to see the real impact of your campaigns. You’ll **create a Pixel**, add it to your site or platform using one of the supported methods, verify that it’s active, and then define the events you want to track.

## What the ShortPen Pixel does

The Pixel extends ShortPen’s analytics beyond link clicks. Once installed, it lets you **track conversions** and **custom events** on your website.

Examples include:

* Someone completing a purchase
* A visitor signing up for your newsletter
* A lead submitting a contact form

By sending these events back to ShortPen, you can measure how each link or campaign contributes to your goals.

This closes the loop between click and conversion, giving you deeper visibility into ROI.

<Tip>
  **In short:** Click data shows *who engaged*. Pixel data shows *who converted*.
</Tip>

<Info>
  **Learn more:** [What is the ShortPen Pixel](/key-concepts/pixel-overview)
</Info>

## Before you start

To install and activate the ShortPen Pixel, you’ll need:

* Have "Admin" [permissions](/key-concepts/roles-and-permissions) in the organization.
* Access to edit your website or connect an integration (CMS, ecommerce platform, or tag manager).

<Note>
  **Installing the Pixel does not require a custom domain**. You can add it at any stage of your setup.
</Note>

## How the installation works

All installation methods (manual, integrations, or plugins) achieve the same thing: **adding the ShortPen Pixel script to your site** so it loads whenever a visitor interacts with your pages.

Here’s how the process works at a high level:

<Steps>
  <Step title="Create your Pixel in ShortPen">
    In **Settings → Organization → Pixels**, click **Create Pixel**. Give it a name, choose which workspaces can use it, and add your allowed domains.

    <Info>
      **Learn more:** [How to create the ShortPen Pixel](/event-tracking/shortpen-pixel/pixel-creation)
    </Info>

    ***
  </Step>

  <Step title="Install the Pixel using your preferred method">
    <CardGroup cols={2}>
      <Card title="Manual Installation" icon="code" href="/event-tracking/shortpen-pixel/pixel-manual-installation">
        Add the ShortPen Pixel snippet directly to your website’s HTML or tag manager.
      </Card>

      <Card title="Shopify Installation" icon="shopify" href="/event-tracking/shortpen-pixel/pixel-shopify-installation">
        Add the ShortPen Pixel through Shopify App and start tracking conversions instantly.
      </Card>
    </CardGroup>

    ***
  </Step>

  <Step title="Verify installation">
    Once deployed, go to the **Verify installation** panel in ShortPen and paste a page URL where the Pixel is active. You’ll see an instant confirmation when it’s detected.
  </Step>
</Steps>

<Tip>
  **Tip:** You can always change or add installation methods later without losing data.
</Tip>

## How verification works

ShortPen automatically checks for Pixels on the domains you’ve added.\
However, you can also trigger a manual verification directly from your dashboard:

1. Go to **Settings → Organization → Pixels** and find your Pixel.
2. Click the  icon to open installation options.
3. In the dialog, select the installation type you used.
4. Scroll to **Verify installation**, paste the **public URL** of a page where the Pixel is active, and click **Verify installation**.
5. On success, you’ll see a confirmation. The Pixel’s **Last activity** updates with a green status dot and timestamp.

<Info>
  **Learn more:** [How to confirm your ShortPen Pixel is working](/event-tracking/shortpen-pixel/pixel-verification)
</Info>

## Best practices

* **Install early**: Add the Pixel before launching campaigns so you don’t miss conversions.
* **Keep it single**: Use only one Pixel per workspace to avoid duplicate data.
* **Plan your events**: Start with a few meaningful actions and expand later.
* **Use production URLs**: Always verify on live pages, not staging or preview environments.
* **Keep domains updated**: Add every host that should be tracked under “Allowed domains.”

## FAQ

<AccordionGroup>
  <Accordion title="Do I need a custom domain to install the Pixel?">
    No, you can install it anytime. A [custom domain](/domains/why-use-custom-domain) is optional for branded links.
  </Accordion>

  <Accordion title="Can I use the same Pixel on multiple sites?">
    Yes, just list all your allowed domains when you create or edit the Pixel.
  </Accordion>

  <Accordion title="Where will I see conversions?">
    Conversions appear in [Link Analytics](/analytics/link-level-analytics/link-conversion-analytics) and [Workspace Analytics](/analytics/workspace-level-analytics/workspace-conversion-analytics) views once your Pixel and events are verified.
  </Accordion>

  <Accordion title="Can I use a tag manager or integration?">
    Yes, pick the guide that matches your setup.
  </Accordion>
</AccordionGroup>

## Related links

* [How to confirm your ShortPen Pixel Is working](/event-tracking/shortpen-pixel/pixel-verification)
* [How to manually install the ShortPen Pixel](/event-tracking/shortpen-pixel/pixel-manual-installation)
* [How to install the ShortPen Pixel with the Shopify app](/event-tracking/shortpen-pixel/pixel-shopify-installation)
* [How to enable event tracking on a ShortPen link](/link-management/links-settings/enabling-event-tracking)